Jury Chairman

Jason Oke is a global leader and brand strategist who has run agencies, built integrated client teams, and produced award-winning campaigns on five continents. At agencies like WPP, VML, Leo Burnett, TBWA, and Dentsu, his clients have included Coca-Cola, PepsiCo, Colgate-Palmolive, and American Express. Jason and his family lived in Hong Kong from 2010-2015.

Abby Wong is a well-recognized strategy leader, frequently creating and judging awards winning work in the region. Recently named Campaign Asia’s Women to Watch of Greater China, she is credited as a trusted partner and advisor with client in driving growth with long-term brand purpose, powered by creativity.

With over 20 years in the creative industry, Alfred is Executive Creative Director at McCann Worldgroup Singapore, recognized with awards such as EFFIES and Cannes Lions. He also mentors emerging talent and advises institutions, playing a key role in shaping the industry's future and inspiring the next generation.

Andrea has been with HSBC in various Country, Regional and Global marketing leadership roles for the last 22 years. Andrea’s Marketing career has spanned Strategy, Communications, Internal Engagement, PR and Brand Partnerships. In his spare time, Andrea loves sport, travelling and spending time with his wife and 2 sons.

Andrea Wong is the Senior Vice President, Group Marketing and Communications for the Shangri-La Group where she has overall responsibility for Group-wide branding, marketing, digital platforms and corporate communications functions. Prior to joining the Shangri-La Group, Andrea was the Chief Marketing and Customer Officer for AXA Hong Kong where she was responsible for the full spectrum of marketing across Life, Health and General Insurance. With over 20 years of experience in financial services and hospitality, Andrea has held roles in marketing, digital & data, strategy, customer experience and sales management. She holds a BA with Honours in Business Economics and Organisation Behaviour & Management from Brown University in the US.

Andreas helps companies get future-ready by combining creativity & business, brands & technology. He has 30 years experience in transformative roles at agencies like DDB, Saatchi & Saatchi, VMLY&R, PublicisSapient and Isobar in Berlin, London, Amsterdam and Hong Kong. Today, Andreas lives and works as independent brand and marketing consultant in Tokyo.

Anthony brings a unique blend of strategic expertise to the table, combining skills in communications, customer experience, digital transformation, and data analysis. His career journey through Hong Kong and London includes impactful roles across creative agencies, media firms, and technology consultancies, consistently delivering value for multinational clients around the world.

Anthony Tsang is the Head of Marketing & Digital (Greater China Region) of Oriental Watch Company, overseeing all aspects of brand, marketing, digital, social media, eCommerce business and PR in whole Greater China Region. He also plays a key role to manage the retail operation and customer relations for optimizing the total customer journey. Anthony has led his team to win various highly recognized marketing awards, such as: Grand Kam Fan 2023. He always speaks at various watch industry events and universities, and is serving NGOs on initiatives related to watch training and marketing innovation. Anthony is also Director of the Federation of Hong Kong Watch Trades & Industries Ltd. and HKTDC Watches & Clocks Advisory Committee, pushing the role and integration of watch industry development and training talents.

Charlene Ree is a renowned digital trailblazer and the Founder & CEO of EternityX. With over two decades of experience in digital advertising and a deep passion for Martech, Charlene has emerged as a leading expert in the industry. Since its inception in 2018, EternityX has been at the forefront of the Martech industry, leveraging proprietary AI programmatic technology to navigate the complex digital media landscape in China.

Chris is keenly focused on what the future of marketing looks like. He writes, speaks and works with fortune 100 clients to help unlock growth opportunities with new markets, channels and technologies. In his 20 years of experience as a marketer and strategic planner Chris has been centered around connecting the global, China and APAC ecosystems.

Christine Chow is the Director, Marketing, Digital and Customer Experience at West Kowloon Cultural District Authority. She is the mastermind behind the marketing and branding of landmark venues including M+, Hong Kong Palace Museum, Xiqu Centre, Freespace and Art Park. Her experience spans beyond arts and culture and into the hospitality, property development and tourism sectors. With a proven track record in leading rebranding and loyalty programs and driving digital transformation, she has built a successful career with New World China, Shangri-La and Hyatt.

"With over 20 years in media communication, I began my career in Hong Kong and led Carat Hong Kong, serving multiple international clients since 2014. As Chief Growth Officer at dentsu since 2020, my mission was to drive media integration and agency growth solutions. I relocated to iProspect Taiwan in 2021, pioneering Performance-Driven Branding by combining data and technology to unlock growth opportunities in the platform world."

Gannon has been living and working in APAC for 20 years (Shanghai, Tokyo, Hong Kong) leading traditional and digital strategy, insights and digital transformation for clients in: Technology, Automotive, Financial Services, Hospitality, Travel, Luxury, and CPG. He’s a fluent Mandarin speaker (includes reading/writing) and holds a M.S. in Data Science with a specialization in AI from Northwestern University.

A brand enthusiast. A business champion. A woman in tech. Hilda has a passion in creating meaningful brands, shaping culture and human behaviour. She is no stranger to the creative world as she worked at TBWA, McCann, Publicis, Leo Burnett in HK and China before she shifted to the client side and was named as the ‘Client of the Year’ in 2019.

Hanks Lee is the Director of Corporate Communications and Watsons Brand Marketing at AS Watson Group. He drives brand leadership for Watsons and shaped the brand as Asia’s No.1 health and beauty retailer, on top of his corporate communications duty to manage the reputation of the Group with a portfolio of 12 retail brands across 28 operating markets. Hanks is a Steering Committee member of the Coalition of Actions for Healthier Lives at Consumer Goods Forum, an international organisation which advocates preventative health efforts. Recognized for his purposeful approach to international brand work, Hanks has been included in Campaign Asia's Power List as an influential marketing leader.

An internationally-awarded creative leader with over 20 years of experience at the world’s leading advertising, digital and PR agencies, Jamal believes that at the heart of every successful brand, there’s an amazing story. Now an independent consultant, he works with brands around the world to make their stories shine.

Creative maverick. Strategic disruptor. Evocative storyteller. A seasoned cross-industry creative communications polymath with healthcare, consumer, B2B, and sports marketing experience, James Keng Lim is a multi-award-winning creative and strategic director passionate about helping brands make a positive change to people, society and the environment.

Passionate marketer and commercial leader with HK insights and regional experience, she believes in good work that works via top mid and bottom funnel marketing with a right mix of innovative idea, relevant content, worthy engagement and timely call for action. She finds joy in mentoring young marketers and future commercial leaders and contributing to the community

Joseph Yuen, Chairman of the Hong Kong Federation of Electronic Commerce (HKFEC), is a seasoned entrepreneur and visionary leader. As the Founder and CEO of Swapifly Limited—he has reshaped the e-commerce & retail media landscape with Generative AI technology. With extensive eCommerce and Media experience, including his tenure as Head of Commerce at IPG Mediabrands, Hong Kong & Taiwan, and Managing Director of China Post Trade Development Company Limited. His earlier achievements as the founder of Digital Outdoor Television Limited and his management roles in the telecommunications industry underscore his dynamic career at New World Telecom and Nortel Networks. A graduate of the University of RMIT, Australia, with a Bachelor’s degree in Electronics Engineering (Communication), Mr. Yuen continues to drive innovation as the Chairman of the Cross-border E-commerce Committee for the Greater Bay Area and Expert committee of the APEC Ecommerce Group. Mr. Yuen is also appointed by HKSAR government as the committee of SME liaison group.

Julie has 30 years of experience in local and regional marketing, business strategy and public affairs in multi-national corporations including Citibank, DBS, Prudential, Shell and Dairy Farm. Julie sees marketing as no rocket science as good ideas are everywhere and anywhere as long as marketers are inquisitive enough.

Linda has 20 years of strategic communications and engagement experience, and held different senior leadership positions in leading global companies. Before her current role as Sustainability Director for L’Oréal Hong Kong, she was Corporate Affairs Director for L’Oréal North Asia, overseeing external and internal communications covering Mainland China, Hong Kong, Taiwan, Japan and Korea. Before joining L’Oréal, Linda was External Affairs Director Hong Kong and Taiwan for Reckitt Benckiser and Mead Johnson Nutrition for 6 years. At the start of her career, Linda spent close to 10 years with Edelman where she provided strategic communications counsel to many multinational companies as well as the Hong Kong Government.

Lutricia Kwok is the Head of Marketing for Visa Hong Kong. She leads the development of B2B2C marketing strategies, creative and delivery to drive business growth for Visa in Hong Kong and Macau. Since joining Visa, she has been immersed in all facets of marketing, including consumer, product, merchant and client marketing, sponsorships, insights & research, and performance optimization. Lutricia has extensive local and regional marketing experience across top global companies such as Unilever and Ferrero. She is a strong proponent of insight and data-led marketing activations and is passionate about how technology shapes the new way of marketing.

Meggy Cheng received a Master of Arts in Cultural Management at The Chinese University of Hong Kong (Dean’s List Honour) and a Bachelor of Arts Degree at The University of Hong Kong. In Cheng’s early career, she worked in Account Servicing positions in various multinational advertising agencies for international brands including McDonald’s Hong Kong and Procter & Gamble. As an art enthusiast, she devoted herself to integrating business entrepreneurship with art management practices. She was the Head of Marketing at Chung Ying Theatre Company, Hong Kong Philharmonic Orchestra and M+, West Kowloon Cultural District Authority, specialised in branding and marketing strategies.

Rose Yeung is an experienced marketer with a strong background in business strategy and marketing. In her current role as the Fairwood Marketing Director, she leads various strategic marketing functions, including branding and product marketing, customer loyalty & engagement and Public Relations. Before joining Fairwood, Rose held key positions with renowned brands such as 7-Eleven, Ocean Park and Resort World Sentosa. Her innovative approaches in transforming the consumer experience resulted in record-breaking revenue and brand equity. Rose’s expertise has been recognized through receiving prestigious awards from various marketing organizations. She holds a Bachelor of Arts (Hons) degree in Applied Linguistics from City University of HK and the MBA from The Chinese University of Hong Kong.

Sandipan is a strategy leader in APAC and global markets, having held leadership positions in agencies such as Isobar (Dentsu), Rapp Worldwide and Y&R/Wunderman. He has been in the Steering Committee of the World Economic Forum, is a global keynote speaker and jury member in creative award shows.

A highly accomplished consumer goods professional with over 20 years of experience in brand management, sales, and operations within the FMCG and retail industries. Proven track record of rejuvenating and building brands, driving business growth, leading digital transformation, and developing high-performing teams.

S T Tso has spent over 30 years in the advertising and media industry. Before joining the School of Communication at HKBU as lecturer, he has held senior positions with Television Broadcasts Limited (TVB) in Hong Kong, phd in Shanghai, OMD in Taiwan and DDB in Singapore.

With over 20 years of experience in beauty and FMCG industry, including Hong Kong/Macau domestic markets and travel retail in Asia Pacific, I have worked in various multinationals with roles of general management of business unit of multi-brand portfolio, with expertise in marketing & sales.

Tomaz served McCann network agencies for 36 years in Hong Kong, Singapore, New York, and Greater China. In 2017, he founded MATCH Communications and continued to create reputable campaigns that have become a legend in the industry. Tomaz was a jury member of the Cannes Festival of Creativity for four times. He is the co-founder of the LongXi Creative Awards.

Yoshi Matsuura, CEO and planning director at StrategyX Tokyo, oversees global projects. He has 23 years of strategic planning experience at Hakuhodo, Shanghai Hakuhodo and McCann Tokyo. With expertise in dealing with international brands and the Chinese market, he's authored books, delivered speeches, judged the Chinese International Advertising Festival, and taught at Shanghai Tongji University.

Yvonne is currently the Director of Customer Transformation & Growth of Bupa Hong Kong and ex-Chief Marketing Officer and founding leader of AlipayHK. She is a well-known marketer and change leader in Fintech industry, a Chartered Marketer and Fellow Member (FCIM) of Chartered Institute of Marketing (UK) and a winner for Distinguished Marketing Leadership of HKMA/TVB Marketing Excellence Awards 2020. Yvonne has extensive experience and dedicate to integrate strategic thinking and practical business applications through creating human-centered experience; while continually build game changing solutions to maximize business values and brand equity.