2022 Effie Entry webinar will be held on June 1, 2022, click the awards page for details. 2022 Effie Awards HK Opens! Work eligibility from May 1st, 2021 to July 31st, 2022 Early Bird by June 15th, 2022 Click the Awards page for details.

Our Belief

The advertising industry is constantly evolving and adapting. Driven by new technologies and methods of consumer engagement, it's an ever-changing world. We need to keep moving with it. Creativity is evolutionary, we embrace and celebrate all channels of communication as we strive to help our industry to move forward.

Our Passion

Passion is the driving force of creativity. Without it, we are merely functioning. Our passion is to inspire our industry. To offer a stage upon which dreams can be realised, aspirations met, and barriers broken down. To open up new doors and opportunities to those who yearn to set their creative hearts free to explore.