Jury Chair

Chris is keenly focused on what the future of marketing looks like. He writes, speaks and works with fortune 100 clients to help unlock growth opportunities with new markets, channels and technologies. In his 20 years of experience as a marketer and strategic planner Chris has been centered around connecting the global, China and APAC ecosystems.

Ada leads exciting cross-border campaigns that connect consumers and businesses through a seamless HKD e-wallet. Her work has earned multiple Marketing, PR, and Content Awards, a proof that creativity and strategy go hand in hand. Before stepping into the fintech world, Ada helped startups scale through strategic business expansion initiatives.

Andreas Moellmann helps leadership teams unlock greater value from brand and marketing by connecting strategy with business performance. With 30 years’ experience across Europe and Asia-Pacific, including leadership roles at WPP, Omnicom and Publicis, he advises organisations on strategy, transformation, effectiveness and sustainable growth.

Angie Wong leads Racing Sports Marketing at The Hong Kong Jockey Club, overseeing sports, content, digital and social media marketing. With over two decades of experience across Leo Burnett, Publicis Groupe and leading global brands, she has helped deliver marketing effectiveness recognized by a Greater China Effie Awards Grand Prix.

Anthony brings extensive strategic expertise across digital transformation, AI, automation, and data analytics. Spanning Hong Kong and London, his career across creative agencies, media firms, and tech consultancies focuses on leveraging cutting-edge technology to drive value and innovation for global brands.

Avila Law is Deputy Senior Director, Marketing & Corporate Development and APAC Lead for PR & Communications at Savills Hong Kong. She heads the Hong Kong marketing function and oversees strategic public relations and internal and external communications across Asia Pacific, with expertise in integrated marketing, corporate reputation, and stakeholder engagement.

Carol Chan is a Hong Kong-born, London-based founder who began her career at global agencies PHD, ZenithOptimedia and MediaCom. Having built her career in London for over two decades, she founded Comms8 in 2013 and later InfluenConnect, combining award-winning East–West marketing expertise with creator intelligence and culturally informed brand safety.

Celine, Professor of Practice (Marketing) at the HK Polytechnic University, previously served as Deputy Director at CLP Power HK, leading brand and marketing strategy. With senior roles at Cathay Pacific and Standard Chartered, she also chaired HK2A and contributes to government advisory boards including COSH, SARDA & Create HK.

Chad Song is Founder and Chief Vision Officer of CRACK THE NUTS INC., Actionable Strategy Consulting firm. With 20+ years across advertising, PR and brand consulting, he has served as a Cannes Lions, New York Festivals and Effie Awards Korea juror. He is also the author of AI Power Up Storytelling.

Christine Chow is the General Manager, Marketing at Kai Tak Sports Park, Hong Kong's premier destination for sports, entertainment, and lifestyle. She leads the marketing and branding strategy, reinforcing its position as a global gateway for mega events while strengthening connections among communities, visitors, and key partners through word-class experiences. Her expertise spans arts and culture, hospitality, tourism and property development. With a proven track record in brand transformation, integrated marketing, digital innovation, partnerships and loyalty programmes, she has built an accomplished career with West Kowloon Cultural District, New World China, Shangri-La and Hyatt.

As Chief Growth Officer for Stagwell in APAC, Connie leads the growth strategy focusing on transformation, integration, and building meaningful partnerships. Including previous leadership roles at OMD China and WPP, Connie is known for her strategic vision, people-first leadership, and passion for mentoring. A firm believer in the power of creativity and effectiveness, she has served as jury for APAC Effie, Spikes Asia, and WARC.

Danny started as a copywriter, in a classic agency named Saatchi & Saatchi, then weaved between brands to be ECD & CCO, and now sharing all these adventures (& mishaps) as an educator. Agency names that Danny has worked for have disappeared or merged to a few. Yet, the beauty of human truth is still the key to connection, especially in the works of Effie.

David Ko is Founder of Humantyze, an AI-native consultancy helping leaders and organizations adopt agentic AI. A 30-year PR and digital marketing veteran who founded two acquired agencies, he now builds AI systems and trains executives across Asia Pacific on AI-driven marketing, communications, and organizational transformation.

Deric is CEO of DJM Consulting, advising on corporate positioning, strategic communications and cross-border expansion, driving growth and investment. He also serves as EternityX’s Global Chief Business Officer, advancing its AI-powered platform for marketers targeting Chinese audiences. Previously, he was dentsu China’s Group CEO and Omnicom Media HK’s Group CEO.

From the era of traditional marketing to the age of AI, Eric is a disruptive pioneer in the marketing industry, who has consistently combined creativity with a strong commitment to leveraging the latest technology to drive business impact.

Florian has 20 years’ experience transforming and pivoting iconic brands and driving commercial success in sports, entertainment, technology, consumer products and agencies. He has held senior executive roles at The Hong Kong Jockey Club, Universal Music Group, GroupM and Ogilvy and founded businesses in marketing and ultra-luxury travel. He has lived in Asia for almost two decades.

James Wong is a Regional Client Partner at Initiative, where he leads global media strategy and client transformation by embracing a philosophy of balance. In a fast-moving industry, James believes sustainable growth happens at the intersection of powerful dualities: Purpose and Profit, Man and Machine, and Empathy and Excellence.

Kitty started in advertising in Hong Kong, then Taiwan and China mainland from Creative to Agency Management, for Leo Burnett, McCann, Euro RSCG, Arnold and Lowe. In 2016, Kitty moved to Facebook (now Meta) to head up Creative Shop Greater China. Hosted Cannes Lions main stage forum 2011 “Beyond Mad Man: Towards Gender Balance in Creative Roles” and honoured by AdAge as one of the Women to Watch in Advertising in China in 2013. Author of “Kitty Lun | Advertising Without Lipstick”, and co-authored “Philosophy of Everything”

Julie has 30 years of experience in local and regional marketing, business strategy and public affairs in multi-national corporations including Citibank, DBS, Prudential, Shell and Dairy Farm. Julie sees marketing as no rocket science as good ideas are everywhere and anywhere as long as marketers are inquisitive enough.

With 30+ years in brand strategy and multidisciplinary design, Maria Bourke launched M-CIRCLE in 2023, a collective of independent creatives collaborating across branding, graphics, digital, product, packaging, interiors, and digital design. Passionate and versatile, we work solo or together, across varied sectors delivering innovative solutions hand in hand with B2B and B2C clients worldwide.

Mercer is an experienced marketer with extensive background across media, agencies, and client sides. Currently, he is leading brand strategy, marketing communications, and customer acquisition for X Wallet. Ng previously contributed to Chow Tai Fook Life Insurance’s rebranding and held senior roles at HKT. He also teaches part-time and serves in HK2A leadership.

Paul is a passionate and curious mind with extensive experience in the health and beauty industry, spanning both retail and FMCG. Paul is always seeking innovative ideas and smart creativity.

Ray is a marketing, creative and innovation leader with 20+ years’ experience helping brands unlock growth through creativity, customer experience and AI transformation. Having held senior roles at Accenture Interactive/Droga5 and Publicis Sapient, Ray has advised global brands and is a recognised industry speaker, awards jury member and Campaign Asia honouree.

Sally Cheng is an experienced marketing leader with deep expertise spanning brand building, category strategy and portfolio management. Currently leading Swire Coca-Cola's Still portfolio marketing in Mainland China, she brings a proven track record of driving growth through consumer-centric strategies, impactful innovation, and integrated marketing that delivers both brand and business results.

Sunshine Farzan is a global marketing, digital and communications leader with deep expertise across financial services, banking, insurance and professional services. Founder of Ignite Advisory, an Asia-based growth marketing consultancy, she advises PE and VC-backed firms on innovation, transformation and marketing effectiveness. She is also a Senior Advisor at Ascentium. Sunshine has previously held marketing leadership roles at Fortune & FTSE 100 companies including Standard Chartered, MetLife and American Express, and PE-backed Tricor Group. A Fellow of The Marketing Academy, she serves on global and regional award juries, including the APAC Effie and Spikes Asia Awards.

Teresa is a media veteran with 30+ years of experience across Out-of-home, print, broadcast, digital to Omnichannel solutions. She has strong track record in media transformation and spearheaded award-winning media initiatives at multiple companies, including a number of innovative passenger engagement advertising campaigns as she drives the growth of Media and Telecommunication businesses at MTR.

Thierry, with 30 years of agency experience in brand, marketing, and customer engagement, helps clients at Alvarez & Marsal reimagine possibilities and accelerate transformation. He leads creative and customer-focused consulting across Asia, creating differentiation, designing innovative solutions, and developing value propositions to accelerate sustainable growth.

Tomaz served McCann network agencies for 36 years in Hong Kong, Singapore, New York, and Greater China. In 2017, Tomaz Mok founded MATCH Communications and continued to create reputable campaigns that have become a legend in the industry. Tomaz is the co-founder of the LongXi Creative Awards and he was a jury member of the Cannes Festival of Creativity for four times from 1995 to 2015.

Wendy set her heart on being creative since elementary school and remains madly in love with advertising. Her career has taken her across traditional, digital, pharmaceutical, health, and PR agencies in China, Hong Kong, and APAC. Her work has won 90+ awards, including a Cannes Lions Grand Prix for GSK "Breath of Life."