If marketing fails to deliver results, it ceases to be effective. Recognized by brands and agencies worldwide, the Effie Awards represent the pinnacle of excellence in marketing—honouring ideas that truly make an impact. In 2026, the Effie Awards Hong Kong continues this legacy with a renewed focus on Smart creativity. Genuine results. Celebrating effectiveness in marketing. From bold innovations to simple yet powerful ideas, we celebrate work that demonstrates how creativity, when applied intelligently, drives measurable success and meaningful growth. Submitting your entry to the Effies means being evaluated under a globally recognized judging framework—one that sets the standard for marketing effectiveness. It is an opportunity to showcase work that not only inspires, but proves its value. We strongly recommend that you read the entry kit in full before submitting. Please take note of several updates this year: • A new category, International Marketing, has been introduced. • The definition of Positive Change has been refined. • Creative reels can now include results. As an industry, we continually challenge ourselves to raise the bar, and we look forward to recognising the ideas that define effectiveness in 2026. Effie HK