Effie Awards

2026 Effie Awards Hong Kong
Entry opens Mid-June
Early Bird July 14, 2026
Deadline August 18, 2026
Round one judging September 9 - September 27, 2026 (online)
Round two judging October 8 & 9, 2026
Finalists announcement Mid-October
Awards presentation October 28, 2026

If marketing fails to deliver results, it ceases to be effective. Recognized by brands and agencies worldwide, the Effie Awards represent the pinnacle of excellence in marketing—honouring ideas that truly make an impact. In 2026, the Effie Awards Hong Kong continues this legacy with a renewed focus on Smart creativity. Genuine results. Celebrating effectiveness in marketing. From bold innovations to simple yet powerful ideas, we celebrate work that demonstrates how creativity, when applied intelligently, drives measurable success and meaningful growth. Submitting your entry to the Effies means being evaluated under a globally recognized judging framework—one that sets the standard for marketing effectiveness. It is an opportunity to showcase work that not only inspires, but proves its value. We strongly recommend that you read the entry kit in full before submitting. Please take note of several updates this year: • A new category, International Marketing, has been introduced. • The definition of Positive Change has been refined. • Creative reels can now include results. As an industry, we continually challenge ourselves to raise the bar, and we look forward to recognising the ideas that define effectiveness in 2026. Effie HK

2026 Effie Awards Hong Kong

Rules & Guidelines

2026 Effie Awards Hong Kong Entry Kit

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2026 Effie Awards HK - Categories

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2026 Effie Awards HK - Creative Requirements

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Online Entry User Guide

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How to craft your entry

1. 2026_Effie_EntryForm (HK).docx

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2. 2026_Effie_Entry Form (HK).pdf

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3. 2026_Effie_PerformanceMarketing_EntryForm (HK).docx

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4. 2026_Effie_PerformanceMarketing_EntryForm (HK).pdf

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5. 2026_Effie_HK_Sustained Success Entry Form (HK).docx

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6. 2026_Effie_HK_Sustained Success Entry Form (HK).pdf

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7. 2026_Effective Entry Guide (HK).pdf

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8. effie-7tips_1920x1080_v02.mp4

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9. Effie Authorization Form (SAMPLE).pdf

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Panel of Judges

Chris Baker | Hong Kong

Founder, Totem Media

Jury Chair

Chris is keenly focused on what the future of marketing looks like. He writes, speaks and works with fortune 100 clients to help unlock growth opportunities with new markets, channels and technologies. In his 20 years of experience as a marketer and strategic planner Chris has been centered around connecting the global, China and APAC ecosystems.

Ada Lau | Hong Kong

Marketing Director, WeChat Pay HK

Ada leads exciting cross-border campaigns that connect consumers and businesses through a seamless HKD e-wallet. Her work has earned multiple Marketing, PR, and Content Awards, a proof that creativity and strategy go hand in hand. Before stepping into the fintech world, Ada helped startups scale through strategic business expansion initiatives.

Andreas Moellmann | Bangkok

Strategic Advisor & Founder, FUTURE INC

Andreas Moellmann helps leadership teams unlock greater value from brand and marketing by connecting strategy with business performance. With 30 years’ experience across Europe and Asia-Pacific, including leadership roles at WPP, Omnicom and Publicis, he advises organisations on strategy, transformation, effectiveness and sustainable growth.

Anthony Chung | London

Senior Director, Strategy, Brainlabs

Anthony brings extensive strategic expertise across digital transformation, AI, automation, and data analytics. Spanning Hong Kong and London, his career across creative agencies, media firms, and tech consultancies focuses on leveraging cutting-edge technology to drive value and innovation for global brands.

Avila Law | Hong Kong

Deputy Senior Director, Marketing and Corporate Development & APAC Lead, PR & Communications, Savills (Hong Kong) Limited

Avila Law is Deputy Senior Director, Marketing & Corporate Development and APAC Lead for PR & Communications at Savills Hong Kong. She heads the Hong Kong marketing function and oversees strategic public relations and internal and external communications across Asia Pacific, with expertise in integrated marketing, corporate reputation, and stakeholder engagement.

Chad Song | Seoul

CVO (Chief Vision Officer), CRACK THE NUTS INC.

Chad Song is Founder and Chief Vision Officer of CRACK THE NUTS INC., Actionable Strategy Consulting firm. With 20+ years across advertising, PR and brand consulting, he has served as a Cannes Lions, New York Festivals and Effie Korea Awards juror. He is also the author of AI Power Up Storytelling.

David Ko | Hong Kong

CEO, Humantyze

David Ko is Founder of Humantyze, an AI-native consultancy helping leaders and organizations adopt agentic AI. A 30-year PR and digital marketing veteran who founded two acquired agencies, he now builds AI systems and trains executives across Asia Pacific on AI-driven marketing, communications, and organizational transformation.

Deric Wong | Hong Kong

CEO, DJM Consulting | Global Chief Business Officer, EternityX

Deric is CEO of DJM Consulting, advising on corporate positioning, strategic communications and cross-border expansion, driving growth and investment. He also serves as EternityX’s Global Chief Business Officer, advancing its AI-powered platform for marketers targeting Chinese audiences. Previously, he was dentsu China’s Group CEO and Omnicom Media HK’s Group CEO.

James Wong | Singapore

Client Service Partner, Initiative

James Wong is a Regional Client Partner at Initiative, where he leads global media strategy and client transformation by embracing a philosophy of balance. In a fast-moving industry, James believes sustainable growth happens at the intersection of powerful dualities: Purpose and Profit, Man and Machine, and Empathy and Excellence.

Julie Chiu | Hong Kong

Executive Director, Head of Consumer Banking & Wealth Management Marketing, Group Marketing & Communications, DBS Bank (Hong Kong) Limited

Julie has 30 years of experience in local and regional marketing, business strategy and public affairs in multi-national corporations including Citibank, DBS, Prudential, Shell and Dairy Farm. Julie sees marketing as no rocket science as good ideas are everywhere and anywhere as long as marketers are inquisitive enough.

Raymond Chin | Singapore

CCO Innovation APAC, VML

Ray is a marketing, creative and innovation leader with 20+ years’ experience helping brands unlock growth through creativity, customer experience and AI transformation. Having held senior roles at Accenture Interactive/Droga5 and Publicis Sapient, Ray has advised global brands and is a recognised industry speaker, awards jury member and Campaign Asia honouree.

Teresa Fung | Hong Kong

Chief Media and Business Development Manager, MTR

Teresa is a media veteran with 30+ years of experience across Out-of-home, print, broadcast, digital to Omnichannel solutions. She has strong track record in media transformation and spearheaded award-winning media initiatives at multiple companies, including a number of innovative passenger engagement advertising campaigns as she drives the growth of Media and Telecommunication businesses at MTR.

Tomaz Mok | Shanghai

CEO | Match Communications

Tomaz served McCann network agencies for 36 years in Hong Kong, Singapore, New York, and Greater China. In 2017, Tomaz Mok founded MATCH Communications and continued to create reputable campaigns that have become a legend in the industry. Tomaz is the co-founder of the LongXi Creative Awards and he was a jury member of the Cannes Festival of Creativity for four times from 1995 to 2015.

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