Welcome to the 2022 Effie Awards Hong Kong! The Effie® Awards are known by advertisers and agencies globally as the pre-eminent award in the industry that recognises the most effective marketing efforts contributing to a brand’s success. Launched in 1968 by the New York American Marketing Association as an awards program to honour ideas that work, the Effie Awards today inspires and champions the practice and practitioners of marketing effectiveness across the globe. For over 50 years, winning an Effie has become a global symbol of achievement. The HK4As has been organising and presenting the Effie Awards Hong Kong since 2004. While business climate becomes increasingly challenging, effective marketing efforts must call on great ideas leveraging the world’s intelligence. This year, we honour intelligent ideas that work. Onwards.
2022 Effie Awards Hong Kong
Rules & Guidelines
2022 Effie Awards Hong Kong Entry KitMore
Online Entry User GuideMore
2022 Effie Awards HK - CategoriesMore
Effie Awards HK - Main Entry Form (pdf)More
Effie Awards HK - Performance Marketing Entry Form (pdf)More
Effie Awards HK - Sustained Success Entry Form (pdf)More
Effie Awards HK - Main Entry Form (word doc)More
Effie Awards HK - Performance Marketing Entry Form (word doc)More
Effie Awards HK - Sustained Success Entry Form (word doc)More
How to craft your entry
Panel of Judges
Sandipan Roy | SINGAPORE
Chief Strategy Officer, APAC, ex-Isobar (Dentsu)
Sandipan is a brand and digital strategist, having held leadership positions in agencies such as Isobar (Dentsu), Rapp Worldwide, Y&R/Wunderman across APAC and global markets. He has been a member of the Steering Committee of the World Economic Forum as well as advised on the development of the Creative Business Transformation award category for Cannes Lions. He is a global keynote speaker as well as a member of jury panels in global and APAC creative and effectiveness award shows.
Amy Tse | HONG KONG
Senior Vice President, HKT Home Marketing, Hong Kong Telecom
A seasoned marketer in telecom and media industry. Currently leading an experienced marketing team to drive the marketing of telecom and media solution for families, including Pay TV (Now TV), Broadband (Netvigator, liKE1OO), Fixed Line and Smart Living home solution.
Andreas Moellmann | TOKYO
Global Strategy Director, Publicis Groupe
Andreas helps companies get future-ready by bringing business and creativity, brands and technology together. He has 30 years experience in transformative roles at agencies like VMLY&R, Saatchi & Saatchi, DDB, SapientNitro and Isobar in London, Berlin, Amsterdam and Hong Kong. Today, Andreas is Global Strategy Director at Publicis Groupe, Tokyo.
Anna Patricia Chua | HONG KONG
Marketing Director - Wealth And Affluent Marketing, HSBC Hong Kong
Anna takes care of Wealth and Affluent Marketing for HSBC Hong Kong, and has over 15 years extensive experience starting in strategy consulting at The Boston Consulting Group in Chicago, and in marketing and product strategy in the luxury goods industry across fine watches and jewellery, fashion leather goods, and HNW and Affluent financial services. She worked at Louis Vuitton Moet Hennessy in both UK and Hong Kong, and prior to joining HSBC was the HK country Manager for jewellery brand Monica Vinader. Anna has lived and worked across the Philippines, U.S., and UK and now considers Hong Kong home.
Barry Colman | SHANGHAI
Regional Managing Director, APAC, Doremus & Co.
Barry is an award-winning senior advertising executive with 25+ years’ experience in Asia and China. He moved to China in 1987 and today delivers integrated marketing and communication solutions to some of the world’s most famous brands across Asia. He now leads APAC operations for Omnicom’s B2B specialist agency, Doremus & Co.
Beatrice Remy | HONG KONG
Managing Director and Founder, LORE
Beatrice Remy founded LORE, an award-winning experiential and event agency of which clients include adidas, HSBC, Cartier, AIA, and TUMI. Based in Hong Kong for 30 years, she is a C-level strategist with a fertile creativity, and an act-fast, hands-on approach to providing solutions and generating results. Her vast experience comes from integrated MarComs, and live communication agencies, such as under the Publicis group, comprising an impressive portfolio of world-class brands and corporations. With a DNA that ties sheer passion and integrity, Beatrice has attracted collaborators to follow in her steps for award-winning campaigns, and “moments” that memories are made of. She has judged multiple International Awards.
Charlotte Sng | SHANGHAI
Creative Director, Coca-Cola, The Coca-Cola Company, Greater China & Mongolia
A brand and communications professional with 20 years experience working on global, regional and local businesses across diverse industries. Charlotte currently holds a Creative Director position with The Coca-Cola Company, Greater China & Mongolia, leading the creative strategy and integrated content excellence on brand Coca-Cola. Originally from Singapore, Charlotte has spent time living across the UK, New York City, and now, Shanghai – all of which have deeply enriched her love for culture, human stories and diversity.
Chi-Wai Ngai | HONG KONG
Chief Marketing Officer, BOC Group Life Assurance Company Limited
CW processed over 20 years of experience in insurance industry and is currently spread heading the marketing, digital innovation and growth, as well as product development functions in BOC Group Life Assurance Company Limited with rich experiences in translating customer insights into integrating marketing campaign and achieved high ROI. He is also keen in driving innovative thinking and process upgrade in his management role.
Christine Chow | HONG KONG
General Manager, Marketing and Customer Experience
Christine Chow is the General Manager, Marketing and Customer Experience at West Kowloon Cultural District Authority. She is the mastermind behind the marketing and branding of landmark venues including M+, Hong Kong Palace Museum, Xiqu Centre, Freespace and Art Park. Her experience spans beyond arts and culture and into the hospitality, property development and tourism sectors. With a proven track record in leading rebranding and loyalty programs and driving digital transformation, she has built a successful career with New World China, Shangri-La and Hyatt.
Darren Chuckry | HONG KONG
Managing Director, HK Initiative & Chair, The Marketing Society Hong Kong
Darren brings together outstanding talent from around the world to design and create digitally connected immersive experiences for global brands including Mercedes, Huawei, Audi, UBS, and Google. He also serves as Chair of the Marketing Society HK and is a holder of more than 60 premiere International creative marketing awards.
David Jessop | LONDON
Former WPP and Dentsu Group agency head and digital industry leader
David has over 22 years of global experience in the Digital and Creative Ad industry, heading agencies in WPP and Dentsu Groups. He spent 10 years leading Isobar Hong Kong where he lifted 15 “Agency of the Year” titles and established the HK office as a regional and global hub.
Diane Chiu | HONG KONG
General Manager, Marketing and Revenue Management, MTR Corporation Limited
Diane is a seasoned marketer with over 20 years of experience in local and international leading brands including Coca-Cola, Dairy Farm, McDonald’s and HSBC. She is currently with the MTR Corporation as General Manager, Marketing & Revenue Management.
Emily Chow | HONG KONG
General Manager, OneDegree Hong Kong Limited
Emily Chow is General Manager at OneDegree Hong Kong, heading the business arm of the company to drive growth, product and branding strategies for B2C business. With solid experience in the banking and finance industry, she was PrimeCredit’s Head of Marketing and held key positions at WeLend, WeLab Bank and Airstar Bank.
Eva Ng | HONG KONG
Global Director of Brand Strategy, Schneider Electric
Eva is the Global Director of Brand Strategy at Schneider Electric. A proven marketing and communication leader who crafts holistic brand strategies, builds teams, grows businesses and creates stakeholders partnerships. With a career spanning agency, platform (Google) and now client side, she thrives on uniting matrixed agendas into a common creative vision
Frankie Li | LONDON
Global eCommerce Innovation Director, Reckitt Benckiser
Frankie has over 18 years of experience in Marketing and eCommerce, covering Greater China region and later in the UK holding a global eCommerce role. In his current role, Frankie’s mission is to transform Reckitt’s portfolio to win in eCommerce via developing new innovations on product and content. Beforehand, he was the Regional Marketing Director of Reckitt Hong Kong and Taiwan.
Harry Llufrio | HONG KONG
Executive Creative Director & Partner, Asia, AnalogFolk
Harry is the co-founder of AnalogFolk Asia. He’s an award-winning brand & user-centered design advocate with over 20 years experience in digital - advancing transactional, branding and campaign related projects. Over the past 18 years, Harry has been responsible for shaping project work across key accounts both internationally and locally.
Isabella Lau | HONG KONG
Former Chief Customer Officer, Manulife (International) Limited
Isabella is a dynamic and versatile marketer with broad experience in financial services. She oversees marketing, corporate communications, digital and customer experience at Manulife HK. Her accomplishments have been recognized by the industry, earning her many awards including Marketer of the Year at the HKMA/TVB Awards for Marketing Excellence.
Jan Harling | BANGKOK
Director, New Customer Acquisition APAC, foodpanda
Originally from Germany, Jan has spent over 14 years in Asia (Beijing, Shanghai, Hong Kong, Shenzhen and Bangkok) and holds an MBA from Manchester Business School. Currently he leads the New Customer Acquisition team in APAC for foodpanda including ATL, BTL and Performance functions to drive growth.
Javier Calvar | HONG KONG
Group Service Line Head, Ipsos
Javier heads a group of specialist practices at Ipsos in Hong Kong, including Market Strategy & Understanding. Prior to this, he was a Senior Director at Ipsos UK and Managing Director at Ipsos China, where he lived for over 17 years. Javier is passionate about helping brands
John Koay | HONG KONG
Regional Executive Creative Director, Edelman
With over 17+ years of experience that started from New Zealand, Australia and now Hong Kong, John is one of the most awarded ECDs in APAC known for the effectiveness and creativity in his work. Having judged Cannes Lions, Adfest, NY Festivals and AWARD, he’s looking forward to Effies 2022.
Julie Chiu | HONG KONG
Executive Director, Marketing & Marketing Communications, Consumer Banking Group and Wealth Management, DBS Bank (Hong Kong) Limited
Julie has 30 years of experience in local and regional marketing, business strategy and public affairs in multi-national corporations including DBS, Citibank, Prudential, Shell and Dairy Farm. Julie is also an experienced Lecturer teaching Strategic Marketing, CRM and Advertising Strategy. She holds Master of Business Administration (Executive MBA 2002) and Bachelor of Business Administration (Marketing) from The Chinese University of Hong Kong.
Katherine Lo | HONG KONG
General Manager – Hong Kong Business Operation, Hang Lung Properties
Katherine Lo is currently General Manager – Hong Kong Business Operation for Hang Lung Properties, responsible for overseeing all leasing and management matters for the Company’s Kowloon portfolio in Hong Kong. Prior to taking up her current position, she was responsible for the Group’s portfolio of Central and Causeway Bay. Katherine is appointed as a Board of Director for Institute of Shopping Centre Management during 2022-24 specialising in membership and welfare.
Kenny Sham | HONG KONG
General Manager, Klook
Currently the General Manager, Hong Kong & Macau at Klook, leading a versatile team on multiple vertical business including travel, experience, leisure, F&B and entertainment. Also responsible for developing sales & marketing strategy, organization structure planning, business penetration & acquisition strategy. All-rounded experiences in sales and marketing across the FMCG, healthcare, toy industries and e-platform in multiple APAC markets. Having worked across various global brands, he has a strong belief in creating powerful marketing campaigns by combining local consumer insights creatively with global brand stories and converting a brand’s desire to real sales in virtual or physical retail channels.
Lutricia Kwok | HONG KONG
Head of Marketing, HK & Macau, Visa Hong Kong Limited
Lutricia Kwok is currently the Head of Marketing at Visa Hong Kong & Macau. She is responsible for mapping the roadmap for growth through integrated B2B and B2C marketing plans. She has extensive local and regional marketing experiences gained from multinational FMCG companies including Unilever and Ferrero. She is a strong proponent of insight and data-led marketing activations to build brand love, engagement and usage.
Malcolm Thorp | HONG KONG
Executive Director, APAC Head of Integrated Media, J.P. Morgan Asset and Wealth Management
Malcolm is the APAC Head of Integrated Media for J.P. Morgan He has been based in Asia for over 2 decades with extensive experience encompassing advertising and media agencies, ad tech platforms and client marketing. Malcolm has held senior roles responsible for major advertisers in China and the broader region including P&G, McDonald’s, Intel, Cathay Pacific, UPS.
Mike Wong | HONG KONG
Professor of Practice in Journalism & Communication, Chinese University of Hong Kong
Before joining the CUHK as Professor of Practice in Journalism & Communication, Mike has hold key positions in corporations and marketing service agencies including Greater China Marketing & Innovation Head of Diageo, North Asia Head of Strategy of Bates Asia, Greater China VP & Hong Kong MD of McCann WorldGroup and MD of Ogilvy & Mather HK.
Paul Tse | HONG KONG
Chief Marketing and Digital Officer, FWD Hong Kong & Macau
Paul has extensive experience in sales and marketing across various industries and multinational companies. At FWD, Paul oversees marketing, branding and corporate communications, customer experience and analytics, direct and tele-marketing, as well as partnership distribution. Paul also leads the company’s digital transformation to help place the business in a strategically advantageous position to bolster capabilities and capacity as a top-tier insurer.
Paul Yuen | HONG KONG
Marketing Director, Mentholatum (Asia Pacific) Ltd.
Paul Yuen, Marketing Director of Mentholatum (Asia Pacific) Limited, spearheads the formulation of integrated and omni-channel marketing strategies for brands including but not limited to Hada Labo, Dermacept, Atorrege AD+. Paul is an ex-SHISEIDO and ex-L’Oreal seasoned marketer who created several industry-first showcases with Google, Meta and awarded Marketing Excellence Awards, DigiZ Awards.
Purple Kuo | TAIPEI
Managing Director, Havas Media Group Taiwan, Havas Group
Purple is the founder of Havas Media Taiwan, where she led the agency’s transformation into an agile, multi-functional agency. She’s passionate about new initiatives to connect brands to customers with media and helping clients’ business growth by building meaningful customer experiences through meaningful media. Purple has extensive experience of 25+ years in agency operations, client leadership, and business growth.
Richard Tsang | HONG KONG
Chairman, Strategic Public Relations Group
Richard Tsang is the Founder and Chairman of SPRG, a leading PR network in Asia Pacific. He currently holds over 80 board, committee and advisory positions in over 40 local and international organisations. Moreover, Richard frequently serves on the judging panel of PR, advertising and journalism awards.
Sarah Trombetta | MELBOURNE
Chief Client Officer - P&G AMEA (WPP), Grey Group Pte Ltd
Sarah Trombetta leads the P&G business for WPP across Asia, Middle East & Africa, setting the business direction and creative ambition for its iconic brands. Sarah draws on the network’s diverse talent and capabilities to amplify the success of its borderless strategy and create famously effective solutions. Sarah brings decades of experience as an awarded agency leader, with success building global brands across several continents. During her time with WPP she has served in prominent leadership roles, including CEO of Grey Hong Kong and P&G Greater China Lead (2015-2019). Sarah is part of WPP’s Procter & Gamble global leadership team.
Stefan Sonntag | HONG KONG
Advertising Design Programme Leader, The Hong Kong Polytechnic University
Stefan’s career in Advertising spans almost 30 years. He started as an Art Director at Scholz & Friends Hamburg, Budapest, Prague, then joined Bates Thailand, Batey Ads Singapore, and worked as APAC Regional Creative Director at TBWA\ Singapore, Shanghai, and DDB Shanghai, before moving to Hong Kong in 2008 to teach at the HKPU, where he runs the Advertising Design Programme.
Yvonne Leung | HONG KONG
Director of Customer Transformation & Growth, Bupa International Limited
Yvonne is currently the Director of Customer Transformation & Growth of Bupa Hong Kong and ex-Chief Marketing Officer and founding leader of AlipayHK. She is a well-known marketer and change leader in Fintech industry, a Chartered Marketer and Fellow Member (FCIM) of Chartered Institute of Marketing (UK) and a winner for Distinguished Marketing Leadership of HKMA/TVB Marketing Excellence Awards 2020. Yvonne has extensive experience and dedicate to integrate strategic thinking and practical business applications through creating human-centered experience; while continually build game changing solutions to maximize business values and brand equity.
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Moment of Glory