Effie Awards

2021 Effie Awards Hong Kong
Early Bird April 16, 2021
Deadline April 30, 2021
Round one judging May 21 - June 25, 2021
Round two judging July 16, 2021
Finalists announcement August, 2021
Eligibility May 1, 2019 - April 30, 2021
Awards presentation October 28, 2021

Welcome to the 2021 Effie Awards Hong Kong! The Effie® Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand's success. Launched in 1968 by the New York American Marketing Association as an awards program to celebrate the most effective advertising efforts, the Effie Awards today honour all forms of effective marketing and the companies and individuals who have make it happen across the globe. For over 50 years, winning an Effie has become a global symbol of achievement. HK4As has been organising and presenting the Effie Awards Hong Kong since 2004. This year, we aim to champion local excellence in marketing effectiveness and bring it on to the international level. It's truly a global recognition for the local pride! Onwards!!


2021 Effie Awards Hong Kong

Rules & Guidelines

2021 Effie Awards Hong Kong Entry Kit


Online Entry User Guide


Effie Awards HK - Categories


Effie Awards HK - Main Entry Form (pdf)


Effie Awards HK - Main Entry Form (word doc)


Effie Awards HK - Performance Marketing Entry Form (pdf)


Effie Awards HK - Performance Marketing Entry Form (word doc)


Effie Awards HK - Sustained Success Entry Form (pdf)


Effie Awards HK - Sustained Success Entry Form (word doc)


How to craft your entry





Panel of Judges

Andrew Brent

Owner/Founder, Think Again Growth

Jury Chairman

Andrew Brent is an experienced executive board member, strategist and marketer who has held senior roles in major blue-chip companies around the world, including Procter and Gamble, Barclays Bank, Sky Broadcasting and Hutchison Whampoa. In 2017 Andrew published 'The Growth Director's Secret', nominated for a number of major book awards including the FT/McKinsey Business Book of the Year. Andrew is founding partner of Think Again Growth a global strategic growth consultancy.

Ame Tang

Head of Marketing, Deliveroo Hong Kong

Andras Vigh

Managing Director UK/WE, Firm Decisions

Andras has close to 30 years of media and advertising experience having lived and worked in 7 countries and managed over 50 markets. Andras is the Managing Director for UK and Western Europe for FirmDecisions the leading contract compliance auditor. Before for three years he was the global President for Blue449, the open source media agency based in London. Since 2012 he has been the VivaKi Country Chair for Greater China. He also served as ZenithOptimedia Greater China Chairman. He has a decade of Asia experience, with strong trading, contractual and client experience including luxury, cars, healthcare, FMCG and finance. In 2010-2011 he was the global leader of Performics and he facilitated and led it’s launch, global roll–out and development into the first global performance agency. Prior to that for 6 years he has been the ZenithOptimedia regional CEO for CEE, Middle East and Nordics. Previously he was CEO of ZO Hong Kong for 6 years.

Anthony Wong

Chief Client Officer Asia Pacific & Middle East and Africa, Publicis Groupe

Anthony Wong is Chief Client Officer, APAC & MEA of Publicis Groupe, based in Singapore. Anthony leads global client teams across the region and advises senior clients on strategy. Prior to Publicis, he was head of marketing at a JD fintech startup and head of brands at Asian hospitality group Shangri-La.

Barry Colman

Regional Managing Director, APAC Doremus

Barry is an award-winning senior advertising executive with 25+ years’ experience in Asia and China. He moved to China in 1987 and today delivers integrated marketing and communication solutions to some of the world’s most famous brands across Asia. He now leads APAC operations for Omnicom’s B2B specialist agency, Doremus.

Connie Ho

Head of Strategic Planning, R/GA China

Started as a market researcher before moving into strategic planning in a few international advertising agencies, Connie has over 18 years of experiences in brand planning and cross-channel communication strategy across multiple categories and markets. Expanding her role into Greater China since 2010 and heading the Business Strategy team in Nissin Food Limited in 2017, she has developed broader perspectives in driving effectiveness for businesses. In early 2019, Connie returned to the agency world joining R/GA China as Head of Strategy, where she works closely with innovators in the network to deliver business and marketing transformations for brands in the region.

Diane Chiu

General Manager, Marketing & Business Growth, MTR Corporation Limited

Diane is a seasoned marketer with over 20 years of experience in various industries. Her portfolio span across local and international leading brands such as Coco-Cola, Dairy Farm, McDonald’s, HSBC and TVB in Hong Kong and Asia Pacific. She is currently with MTR Corporation as General Manager, Marketing & Business Growth.

Eunice Wong

Chief Brand Growth Consultant, Promise Communication Company

Eunice Wong has extensive marketing & management experience as the C-suite in international consumer brands, MNC media groups, and global advertising/ PR/ social agencies in Greater China, with a stellar track record on business growth and 200+ marketing & communications awards. She is also an active awards judge and university lecturer.

Eva Ng

Global Director of Brand Strategy, Schneider Electric

Eva is the Global Director of Brand Strategy at Schneider Electric. A proven marketing and communication leader who crafts holistic brand strategies, builds teams, grows businesses and creates stakeholders partnerships. With a career spanning agency, platform (Google) and now client side, she thrives on uniting matrixed agendas into a common creative vision.

Freda Lau

Assistant Chief Retail Marketing Manager, MTR Corporation Limited

Freda has over 20 years of experiences in retail marketing and branding communication strategy across different industries and categories. Before re-joining MTR in 2019, she has been working at the Hong Kong Airport Authority taking care of the retail experience and traveler retail marketing. With her diversified career spanning agency, FMCG product marketing, traveler retail and shopping mall marketing, she established a broad exposure in brand management, communications and stakeholder engagement.

Heidi Nam

General Manager, Impossible Foods HK Limited

Heidi joined Impossible Foods as General Manager in October 2018. She oversees the strategic development of the business in Hong Kong and Macau, quickly growing the company into the strongest player in the plant based meat market. Before joining Impossible, Heidi held several prestigious roles at F&B giants Nestle Hong Kong and Campbell Soup Asia, the latter of which she served as General Manager of Hong Kong and Taiwan up until her enrollment at Impossible. Within both companies Heidi honed her skills in strategic development by heading up operations, leading innovation and successfully launching new product lines and categories to drive business growth.

Jan Harling

Global Media Director, OPPO

Jan leads the Global Media team for OPPO and helps to internationalize the brand. Originally from Germany, Jan has spent over 13 years in Asia (Beijing, Shanghai, Hong Kong, Shenzhen and Bangkok) and has had agency and client roles and is equipped with an MBA from Manchester Business School.

Jaslin Goh

Head of Marketing, Design and Customer Experience, PayMe

Jaslin has over 20 years’ experience in integrated marketing, branding, management consultancy, insights, customer experience, innovation design and facilitation in Hong Kong, Greater China and other markets in Asia, across a broad spectrum of brands and specialising in fintech, banking, finance and insurance. Currently Head of Marketing, Design and Customer Experience at PayMe, she enjoys ideating for cool new ideas made for the digital natives and e-generation. She was previously Global Senior VP at Shangri-la Group, Chief Strategy Officer/Managing Partner at McCann Worldgroup, Managing Director at Added Value (now Kantar Consulting) and Strategy Director at Ogilvy. Her motto is “Carpe Diem”, so she works hard and plays harder. She is also a rookie camper, an avid snowboarder and a self-confessed online shop-a-holic!

Javier Calvar

Senior Director, Ipsos

Javier is a Senior Director at Ipsos UK and prior to this was Managing Director at Ipsos China, a country where he worked and lived for over 17 years. He is a very keen observer of the Chinese market and passionate about helping brands grow responsibly.

Jonathan Daly

Chairman, Brand Healthy

Global planner with 14 years experience in Asia, and 20 years spent as a planner based in Europe and USA. Helped agencies win Creative awards, EFFIE awards (4), and has launched brands on every continent of the world. Now leads a boutique planning team focused on brand health & wellness.

Joni Ngai

Chief Product Officer, IPG Mediabrands | UM

A senior technology, marketing, and media executive with a proven track record of managing and growing businesses, Joni develops the best in class products and maximizing the value of data & technology to drive marketing effectiveness and incremental growth for clients.

Julie Chiu

Executive Director, Head of Marketing & Marketing Communications, Consumer Banking Group & Wealth Management, DBS Bank (Hong Kong) Limited

Julie has over 25 years of experience in local and regional marketing, business strategy and public affairs in multi-national corporations including Citibank, DBS, Prudential, Shell and Dairy Farm. Julie is also an experienced Lecturer teaching Strategic Marketing, CRM and Advertising Strategy. She holds Master of Business Administration (Executive MBA 2002) and Bachelor of Business Administration (Marketing) from The Chinese University of Hong Kong

Macy Ng

Vice President, Brand & Communications, CSL Mobile Limited

Macy was graduated from The University of Hong Kong, major in Economics and American Studies. She is now the Vice President of Brand and Communications at CSL Mobile Limited. Formulate marketing & branding strategies and overseeing all of media advertising, social media channels for csl, 1O1O & ClubSIM. Currently, she is appointed as the Chairman of The Hong Kong Advertisers Association.

Melanie Lo

Former Group M Hong Kong, CEO

Melanie has over 30 years of media experience. She joined JWT in 1991 as a media planner, and moved to Mindshare as Deputy GM to help in establishing the office in HK in 1997. Under her leadership for 15 years, the agency had stayed at a leading position in the HK industry. She was appointed as GroupM HK CEO in 2012 until she retired from the role to pursue her personal interests in December 2020. She was the Media Chairman (2012-2017) and the Excomm member/Vice Chairman of HK4s in 2018-20, and the Chairman of HKTAM in 2019-2020 contributed to the media industry.

Michael Knox

Executive Creative Director, News Corp

Michael has spent over 20 years in the advertising and media industry working across a spread of the most recognised and influential brands in the world. Michael returned to Melbourne in January 2020 to lead Roller, News Corp's Creative agency. Michael works closely with Marketers, Media Strategists and Content Producers and leads a team of writers, art directors and designers responsible for ideas, innovation and campaigns promoting News Corp's products, platforms and digital publications. Prior to this Michael held the position of Chief Creative Officer, Grey Hong Kong for 3 years, and Australia for 5 years.

Michael Tam

Global Associate Design Director, IBM

Michael is the Global Associate Design Director at IBM iX, the experience design consulting arm of IBM. He designs smarter businesses through progressive strategy, enterprise experience, and transformational technology. Michael believes placing humans at the centre is the key to impactful business results at scale.

Mike Wong

Professor of Practice, School of Journalism & Communication, The Chinese University of Hong Kong

Before joining the CUHK as Professor of Practice in Journalism & Communication, Mike has hold key positions in corporations and marketing service agencies including Greater China Marketing & Innovation Head of Diageo, North Asia Head of Strategy of Bates Asia, Greater China VP & Hong Kong MD of McCann WorldGroup and MD of Ogilvy & Mather HK.

Mitsuru Murayama

Activation Director, Shanghai Hakuhodo Advertising Co., Ltd.

Throughout 15 years career in an Advertising agency, Mitsuru has worked as a strategist and creative specializes in interactive experiences. He has worked in Japan, Vietnam, and the US, and now working as Activation Director for Shanghai Hakuhodo.

Patrick Tom

Director, Creative Walt Disney Company

Patrick’s agency and brand side career has spanned 20+ years across the US, China, Vietnam, and Hong Kong, in senior management roles with companies such as the Walt Disney Company, TBWA, Saatchi & Saatchi, and Publicis, giving him an extensive overview on insights, cultures, and values on both sides of the Pacific.

Rachel Catanach

President & Senior Partner, Greater China FleishmanHillard

Current Chair of PRHK and President of Greater China for FleishmanHillard, Rachel Catanach is responsible for the firm’s Greater China operations and a highly sought-after senior counsellor on branding, sensitive issues and reputation management. She’s a strong advocate for the PR industry and a regular commentator on industry issues.

Richard Tsang

Chairman, Strategic Public Relations Group

Richard Tsang is the Founder and Chairman of SPRG, a leading PR network in Asia Pacific. He currently holds over 80 board, committee and advisory positions in over 40 local and international organisations. Moreover, Richard frequently serves on the judging panel of PR, advertising and journalism awards.

Ruby Chou

Managing Director, Warner Music

Ruby is a passionate storyteller with over 20 years of integrated marketing experience in North America and Asia. She is a veteran in developing and managing multi-channel marketing programs both at the agency- and client-side. In recent years, Ruby's focus on balancing data and creativity allows her to help the business better leverage the opportunities to inform business and marketing decisions as well as tap into the brilliance of collective imagination.

Suzanne Yeow

Head of Marketing, Wealth and Personal Banking, Hong Kong HSBC

Suzanne is the Head of Marketing for HSBC Wealth & Personal Banking in Hong Kong and has a diverse career in different industries spanning across 20 years with experience in Malaysia, Singapore and Hong Kong. A proven growth generator and is passionate in driving marketing strategies and fueled by data and tech.

Yves Huang

Chief Executive Officer, cacaFly

Dr. Huang is former Chairman of Taipei 4As and former President of International Advertising Association of Taipei Chapter. He has a Ph.D. degree and finished an artificial intelligence program at Taiwan AI Academy. Yves just took up the new role in cacaFly this year, which’s the leading digital marketing agency in Taiwan. He has experience in the 4As agency including CEO of SHAPE Advertising Taipei and GM of Shanghai, CEO of ADK and GM of BBDO Taiwan. And he has also four years of executive managing experience in the financial industry.

Yvonne Leung

Marketing & Digital Director, BUPA

Experienced CMO and Distinguished Marketing Leadership Awardee (2020) with demonstrated track records in technology and services industry. Yvonne actively promotes digital transformation in local livelihoods by integrating mobile payment solutions into daily lives of public, as well as bringing new retail experience. She dedicates to integrate strategic thinking and business practices through creating human-centred experience and building game changing applications.

Finalists & Winners





Awards Presentation

The Moment of Glory celebration on October 28, 2021 will start with a sumptuous cocktail reception at the Michelin-starred restaurant Louise followed by a glittering trail to Qube for the award presentation. There, you and your clients, partners and team members will have the stage of moment that you deserve! And, back to Louise, the celebration continues!

Table Booking form


Effie Worldwide Resources