Kam Fan Awards
Kam Fan Awards 41st edition
Kam Fan 41: A New Era for Hong Kong's Premier Creative Awards The Kam Fan Awards usher in a new chapter with a simplified naming convention: Kam Fan 41. This marks the 41st edition, eliminating year-based confusion and establishing a clear, bold identity for Hong Kong's most prestigious creative accolades. "Together We Sail." Amidst recent challenges, this year’s theme is a powerful call to unity. We, the industry, need to join hands to navigate obstacles and steer toward creative triumph. Kam Fan 41 welcomes advertising campaigns and creative works launched in Hong Kong between January 1, 2025, and January 31, 2026. Read through the refreshed List of Categories and prepare your portfolios for submission. You don’t want to miss the Early Bird deadline on January 16, 2026. As a pilot category. "Hong Kong Unlimited" celebrates work conceived and produced by Hong Kong agencies (including in-house teams) but launched outside Hong Kong – across the Greater Bay Area (GBA), regional, or global markets. Eligible submissions may fall under any of the following scopes: I. Work for international brands launched in global markets outside Hong Kong II. Work for Hong Kong or local brands launched in global markets outside Hong Kong III. Work for Mainland Chinese brands launched in global markets outside Hong Kong IV. Work for international or local brands launched in Chinese Mainland (excluding Hong Kong) Our homegrown category, "Hong Kong Roots" a.k.a. local ginger, has expanded to include "The Legendary Roots" a.k.a. old ginger, celebrating the revival of classic, vintage, and historic brands. Entries for the Kam Fan Awards will close on February 6, 2026. Shortly after, our international jury will begin Round One judging online. In early March, jury members will convene in Hong Kong for Round Two judging to deliberate shortlisted entries and determine award levels. Finally, the distinguished juries will reconvene to unveil and crown the winners at the Kam Fan Awards Presentation Party on March 17, 2026 – an industry event you won't want to miss! HK4As remains committed to inspiring and nurturing creative talent. Alongside Kam Fan 41, we will host the Young Kam Fan Award and HK4As Students’ Award, with winners honored on the same evening. The Kam Fan Awards set the benchmark for advertising creativity in Hong Kong. We invite agencies, clients, partners, and members to actively participate in this champion journey. Whether the seas are calm or rough, we sail together.
Early bird January 16, 2026
Deadline January 30, 2026
Late Deadline February 6, 2026
1st round judging February, 2026
Shortlist hard-copy submission Early March, 2026
Final judging March 14 -16, 2026
Award Presentation March 17, 2026
Kam Fan 41: A New Era for Hong Kong's Premier Creative Awards The Kam Fan Awards usher in a new chapter with a simplified naming convention: Kam Fan 41. This marks the 41st edition, eliminating year-based confusion and establishing a clear, bold identity for Hong Kong's most prestigious creative accolades. "Together We Sail." Amidst recent challenges, this year’s theme is a powerful call to unity. We, the industry, need to join hands to navigate obstacles and steer toward creative triumph. Kam Fan 41 welcomes advertising campaigns and creative works launched in Hong Kong between January 1, 2025, and January 31, 2026. Read through the refreshed List of Categories and prepare your portfolios for submission. You don’t want to miss the Early Bird deadline on January 16, 2026. As a pilot category. "Hong Kong Unlimited" celebrates work conceived and produced by Hong Kong agencies (including in-house teams) but launched outside Hong Kong – across the Greater Bay Area (GBA), regional, or global markets. Eligible submissions may fall under any of the following scopes: I. Work for international brands launched in global markets outside Hong Kong II. Work for Hong Kong or local brands launched in global markets outside Hong Kong III. Work for Mainland Chinese brands launched in global markets outside Hong Kong IV. Work for international or local brands launched in Chinese Mainland (excluding Hong Kong) Our homegrown category, "Hong Kong Roots" a.k.a. local ginger, has expanded to include "The Legendary Roots" a.k.a. old ginger, celebrating the revival of classic, vintage, and historic brands. Entries for the Kam Fan Awards will close on February 6, 2026. Shortly after, our international jury will begin Round One judging online. In early March, jury members will convene in Hong Kong for Round Two judging to deliberate shortlisted entries and determine award levels. Finally, the distinguished juries will reconvene to unveil and crown the winners at the Kam Fan Awards Presentation Party on March 17, 2026 – an industry event you won't want to miss! HK4As remains committed to inspiring and nurturing creative talent. Alongside Kam Fan 41, we will host the Young Kam Fan Award and HK4As Students’ Award, with winners honored on the same evening. The Kam Fan Awards set the benchmark for advertising creativity in Hong Kong. We invite agencies, clients, partners, and members to actively participate in this champion journey. Whether the seas are calm or rough, we sail together.
Partners:
Kam Fan Awards 41st edition
Rules & Guidelines
Panel of Judges
Carlos Camacho | Singapore
CCO GUT Asia, GUT
Jury President
Carlos Camacho is a global creative leader with award-winning work across Asia, the Middle East, Europe, and Latin America. Based in Singapore, he leads GUT’s growth in Asia, focusing on culturally relevant ideas and strong creative standards.
Ashish Chakravarty | Mumbai
Managing Partner & CCO, Garage Worldwide
Creative Juror
Ashish Chakravarty is Managing Partner and Chief Creative Officer at Garage Worldwide. With over two decades in advertising, he has won 450+ awards at Cannes Lions, D&AD, One Show, Clio and more. Ashish has been among the top creative directors in India, and regularly serves on leading international juries.
Katrina Alvarez-Jarratt | Sydney
ECD, Publicis Groupe
Creative Juror
Kat is Executive Creative Director at Publicis Groupe AU/NZ - and is charged with creating shape shifting work across innovation, earned, data, media thinking, and traditional spaces. A multi-award-winning creative leader, she has spent her 20-year career making creative work that breaks the mold and is frequently called upon to judge global shows.
Sandy Chan | Hong Kong
Founder, Anonymous
Creative Juror/Media Juror/Hong Kong Roots Chair
Sandy Chan is a multi-awarded, art-based creative and the co-founder of Anon - a design agency that creates everything from branding, advertising and experiential events. In her previously roles, Sandy was the ECD of Ogilvy, M&C Saatchi and Leo Burnett in Hong Kong.
Stephen Rogers | Dublin
Group Creative Director, Droga5
Creative Juror
Stephen is a Group Creative Director at Droga5 Dublin with over 25 years’ experience creating impactful work for global brands that include LEGO, The Times, Samaritans, McDonald’s, Guinness, and Heineken. His work has been recognised by Cannes Lions, D&AD, LIA’s, Eurobest, One Show, Clios, Effies. His mum also likes his work.
Sheilen Rathod | Hong Kong
Founder, FutureProof Group
Media Chair
Sheilen Rathod, Founder of FutureProof Group, leads a senior driven customer agency redefining loyalty, CX and growth in Asia. With global executive experience and a track record of delivering billions in EBITDA, he builds interoperable ecosystems that fuse data, AI, and creativity—empowering brands with measurable, client focused outcomes.
Alexandra Lo | Hong Kong
CEO, HK & Asia , TaRa Innovation Limited / Assistant Adjunct Professor, HKU Business School
Media Juror
Alexandra Lo is CEO of TaRa Innovation, building robotic beverage solutions and branded experiences across Hong Kong and Asia. Formerly Nestlé Hong Kong Head of Digital and Consumer Engagement, A 200+ award-winning innovator and frequent regional judge/speaker, she is also an Assistant Adjunct Professor at HKU Business School.
Amy Tse | Hong Kong
Senior Vice President, Entertainment Marketing, HKT
Media Juror
Seasoned marketer with extensive experience in the media and telecom industry, now serving as Senior Vice President of Entertainment Marketing at HKT, overseeing the strategic direction and execution of the Pay TV business while driving customer satisfaction and fostering lasting loyalty.
David Leung | Hong Kong
Head of Branding, Research & Development, Maxim’s Group
Hong Kong Roots Juror
David Leung is Head of Branding and Concept R&D at Hong Kong Maxim’s Group, a former digital multimedia agency founder and group creative director, and a contemporary photographer known for his surreal, pareidolia inspired food imagery that blends F&B innovation with artistic storytelling.
Elaine Li | Hong Kong
Creative Director
Hong Kong Roots Juror
Hong Kong-born Elaine is an award-winning creative director and photographer with experience in agencies across the US, Australia, and Asia. Outside of being an industry leader and mentor, she explores her passion for travel and photography through a creative lens, garnering over 235k followers on Instagram.
Little Thunder | Hong Kong
Independent Visual Artist
Hong Kong Roots Juror
Little Thunder is a Hong Kong visual artist and cartoonist known for her bold mix of illustration, storytelling, and cultural commentary. Her work explores femininity, sensuality, and humor, establishing her as a distinctive voice in contemporary art and comics, with recent exhibitions including “Reality Dropout” (2022).
Sze-Man Yeung | Hong Kong
Actress, hahaha production
Hong Kong Roots Juror
Graduating from the Hong Kong Academy for Performing Arts majoring in directing and acting. Harriet Yeung has participated in the production of various performing arts groups and won the Best Actress (Comedy/ Farce) in the 16th Hong Kong Drama Awards. She has also been active in the film and TV industry.
Vivek Mahbubani | Hong Kong
Stand-up comedian
Hong Kong Roots Juror
Vivek Mahbubani is a Hong Kong-bred bilingual stand-up comedian performing in both Cantonese and English. Vivek has had the opportunity to perform all over the world including Singapore, Malaysia, Philippines, Thailand, Sri Lanka, India, Australia, Canada and USA, and also became one of the recipients of the 2018 Hong Kong Ten Outstanding Young Persons (TOYP) Selection Award.
