Kam Fan Awards

Kam Fan Awards 2022
Early bird December 7, 2022
Deadline January 10, 2023
Late Deadline January 15, 2023
1st round judging Feb, 2023
Shortlist hard-copy submission Late-Feb, 2023
Final judging March 10 -12, 2023
Award Presentation March 13, 2023

The Kam Fan Awards 2022 call-for-entries has commenced in November and will run until January 15, 2023. Following the first round of online judging, the international jury will gather in Hong Kong to award the finalists with Gold, Silver, Bronze and merit. The best work of the year will be crowned the Grand Kam Fan. The Hong Kong 4As has a longstanding mission to nurture young creatives, will stage the Students’ Award and the Young Kam Fan Awards alongside the Kam Fan Awards. Winners will be unveiled at the Kam Fan Presentation Gala, which not only gives a stage for agencies to shine, but also represents the annual get together where the industry’s finest can rub shoulders and generally catch up.


Rules & Guidelines

Kam Fan Awards 2022 Entry Kit


Kam Fan Awards 2022 List of Categories


Client's Letter Template


Hong Kong Roots

In 2019, a special category named “HK Roots 本地薑” was added to celebrate work that demonstrates the uniqueness and excellence of Hong Kong creativity with strong relevancy to local insights, culture or behaviour. Work in this category is judged by a special HK Roots Jury composed of local cross-media and multidisciplinary creatives.

Hong Kong Roots 本地薑 Snapshot


Panel of Judges

Asawin Phanichwatana | Bangkok

Chief Creative Officer, Creative Juice

Jury President

Throughout his illustrious career, Asawin has been a grand jury member at numerous shows including Cannes Lions, New York Festivals, Spikes Asia, Dubai Lynx, AdFest etc. He has won over 218 international awards, including 19 Cannes Lions, Asawin currently CCO at CREATIVE JUICE\Bangkok, and President of Bangkok Art Directors' Association.

Kazz Ishihara | Tokyo

McCann Worldgroup Executive Creative Director, IPG

Creative Juror

Kazz Ishihara started his professional career at R/GA New York as a motion designer in 2004; later joining Leo Burnett Tokyo to lead the creative works on various global brands. In 2019, Kazz joined MRM/Tokyo and become Executive Creative Director in four years, Kazz has recently been appointed to Executive Creative Director of McCann Worldgroup and he is driving work to ongoing creative excellence, working continually to elevate the team’s commitment to innovation, technology and the power of creativity.

Carol Lam | Hong Kong

Director – Corporate Brand, Link Asset Management

Creative Juror / Media Juror / Hong Kong Roots Chair

A Hong Kong native, Carol began her career as a copywriter and made Chief Creative Officer of Publicis Groupe, Leo Burnett, DDB Group, Saatchi & Saatchi and McCann Worldgroup. A multi-award winner in her own right, Carol is also a frequent juror at prestigious global awards shows. Carol joined Link Asset Management in 2021, continuing to dedicate her creativity to brand building on the other side of the agency world.

Hilary Badger | Melbourne

Executive Creative Director, Ogilvy Australia

Creative Juror

With over 20 years’ experience in advertising and a side-hustle as a best-selling children’s author, Hilary has always loved ideas and creativity. Her experience ranges from auto to FMCG, telco to government. As a mother of 2, Hilary doesn’t have much free time. But when she does, she like to run and read.

Awoo Lai | Taipei

Freelance Creative

Creative Juror

Formerly the Chief Creative Officer of BBDO in Shanghai, Awoo retired from his role last October. While working in Chinese advertising markets including Taipei, Singapore, Guangzhou and Shanghai, Awoo has both judged and snatched numerous creativity and effectiveness awards. Awoo is also a strip-comic artist, a contract novelist at Alibaba Literature, and the creator of the renowned official video account on Taiwan’s glove puppetry.

Joji Jacob | Singapore

Cofounder & Creative Partner, BLKJ Havas

Creative Juror (Shortlist) / Media Juror (Shortlist)

Joji Jacob; Creative Partner & Cofounder of BLKJ Havas. Voted Singapore’s most influential Creative Director by the Institute of Advertising, and Campaign’s South East Asia’s Creative Person of the Year two years in a row. Cannes Jury President (Print & Publishing) 2016.

Paul Lim | Kuala Lumpur

Executive Creative Director, Gravitas Digital

Creative Juror (Shortlist)

Paul carries 28 years of experience in the ad industry, of which 9 years were spent in Hong Kong, working in Ogilvy, Saatchi&Saatchi and Cheil respectively. Paul has worked on almost every category there is - from FMCG to luxury brands to airlines. He continues to push for the Big Idea across channels online, on ground and on air.

Raymond Ho | Hanoi

CEO, Vietnamobile Telecommunications Joint Stock Company

Media Chair

Raymond is currently the CEO of Vietnamobile, JSC of Hutchison Telecom Asia and Hanoi Telecom, and had worked on various key roles within Hutchison Telecom HK from Digital Lead & Director of Branding & Communications to Consumer Market Business Head & Director of Strategic Partnerships. Besides, Raymond was on chairmanship of the Hong Kong Advertisers Association, vice of the HK Association of Interactive Marketing, and panel of Create HK for years.

Margaret Mok | Hong Kong

Head of Product & Segment Marketing, Consumer Banking & Wealth Management, DBS Hong Kong

Media Juror

Margaret is currently the Head of Product & Segment Marketing, Consumer Banking & Wealth Management at DBS Hong Kong. In her 20+ years of media & marketing journey, she is obsessed with creating connection between consumer, brand and media.

Hilda Chan | Hong Kong

Head of Marketing & CMO Project Officer, HKSTP

Media Juror

A brand enthusiast. A business champion. A global teams curator. A woman in tech. Hilda has a passion in creating meaningful brands, shaping culture and human behaviour. She is no stranger to HK4As as she was named as the ‘Client of the Year’ by our Kam Fan awards in 2019.

Samson Li | Hong Kong

APAC Senior Director, American Eagle Outfitters

Media Juror (Shortlist)

Samson Li is currently the APAC Senior Director at American Eagle Outfitters. Samson is a seasoned marketing professional with all-rounded experience on brand building, communication, public relations, digital commerce, creative service & visual merchandising. Prior to joining American Eagle Outfitters, Samson held leadership positions in FMCG and apparel industries, including Loreal, Levi Strauss and LF Group.

Stanley Kwan | Hong Kong

Film Director and Producer

Hong Kong Roots Juror

Directing as well as producing, Stanley is one of the most prominent players within the Hong Kong film industry. He’s known to deal sympathetically with the plight of women and their struggles with romantic affairs of the heart. Stanley and his work often shone on international stages including the Berlin International Film Festival. "Rouge", "Actress" and "Hold You Tight" were just few to mention. In 2001, Stanley was awarded Best Director at the Golden Horse Film Festival for “Lanyu”.

Willde Ng | Hong Kong

thinkingwithoutthinking limited

Hong Kong Roots Juror

A person belongs to last century. He enjoys setting deadlines for most of his frequent changed careers. He is greedy in having different experiences before he stops breathing. He was an art director, a creative director, a commercial film director, travel show host, now struggling to become a part time writer and a full time student in learning how to do IP business.

Irving Cheung | Hong Kong

Film Production Designer / TVC MV Director, MitsuVisual Limited

Hong Kong Roots Juror

Irving has studied in Belfast, Berlin and London since the age of 11. She holds a fine art degree from University of the Arts London, Chelsea College of Art and a master of fine art from RMIT University Melbourne. Irving started in the film industry and has collaborated with many well-known film directors. She has been nominated in Best Art Direction, Best Costume and Makeup design in the Hong Kong Film Awards. Lately, Irving switched into directing TVC and short films. She is planning on shooting her first feature film in 2023.

Benny Liu | Hong Kong

Founder & CEO, HK Decoman Technology Ltd

Hong Kong Roots Juror

Currently the Founder and CEO of HK DECOMAN, Mr. Benny Liu also shares his expertise as the strategic partner of the award-winning marketing agency Eighty20. He is a veteran tech-starter with a name in digital marketing and Start-Up. Beyond winning multiple corporate and individual awards, he also engages himself as angel investor and / or consultant for technology startups and listed companies.

Ali Lee | Hong Kong


Hong Kong Roots Juror

A Hong Kong actress | TVB Anniversary Award for Best Actress in 2018 In recent years, Ali has been pursuing different lines of work such as producing, directing, writing, painting and making ceramic art. Every day, she is looking forward to exploring new possibilities.

Ken Yuen | Hong Kong

Senior Producer, Commercial Radio Hong Kong

Hong Kong Roots Juror

Ken is an all-rounded host who can master programmes of news and current affairs, comedy, lifestyle, medical specialties, and many more. Now hosting programmes in different genres, including “Tea For You” (CR1 FM 881) and “On a Clear Day” (CR2 FM903).

Finalists & Winners