Kam Fan Awards

Kam Fan Awards 2021
Early Bird September 15, 2021
Extended Deadline October 18, 2021
Extended Late Deadline October 22, 2021
Hong Kong Roots Extended Late Deadline November 3, 2021
1st Round Judging October 26 to November 12, 2021 (TBC)
Shortlists hard-copy Submission November 15 to 19, 2021 (TBC)
Judging November 20 to 25, 2021 (TBC)

The 2021 Kam Fan Awards' call-for-entries has commenced in August and will run until Oct 15, 2021. Following the first round of online judging, the international jury will gather in Hong Kong to award the finalists with Gold, Silver, Bronze and merit. The best work of the year will be crowned the Grand Kam Fan. The Hong Kong 4As has a longstanding mission to nurture young creatives, will stage the Students’ Award and the Young Kam Fan Awards alongside the Kam Fan Awards. Winners will be unveiled at the Kam Fan Presentation Gala, which not only gives a stage for agencies to shine, but also represents the annual get together where the industry’s finest can rub shoulders and generally catch up.


Rules & Guidelines

Kam Fan Awards 2021 Entry Kit


Kam Fan Awards 2021 List of Categories


Client's Letter Template


Hong Kong Roots

In 2019, a special category named “HK Roots本地薑” was added to celebrate work that demonstrates the uniqueness and excellence of Hong Kong creativity with strong relevancy to local insights, culture or behaviour. Work in this category is judged by a special HK Roots Jury composed of local cross-media and multidisciplinary creatives.

Hong Kong Roots 本地薑 Snapshot


Panel of Judges

Mihnea Gheorghiu

Chief Creative Officer, Publicis Italy & Le Pub Amsterdam

Jury President

Mihnea got into advertising when he was 19 in Bucharest, Romania. In the years that followed, he worked in Hamburg, Paris, London, Madrid, Toronto, New York and Amsterdam. The work he created and creative directed over the years has won 50 Cannes Lions, amongst other hundreds awards (D&AD, Clio, One Show, ANDY, NYF, LIAA, Eurobest, Epica) and mean comments on some advertising blogs. Mihnea likes to think of new things to say or new ways to say the same things. He really enjoys that stuff. That, and raccoons. Mihnea thinks that raccoons are cool. Since 2017, he’s been in Publicis Milan, overseeing the global work for DIESEL and Heineken, first as Global CD, then as Global ECD and finally being appointed as Chief Creative Officer of Publicis Italy and Le Pub Amsterdam in 2021.

Andrés Ordóñez

Chief Creative Officer, FCB Chicago

Creative & Digital Panel

Andrés Ordóñez is CCO at FCB Chicago, with over +20 years of experience helping successful brands craft their narratives. In 2021, Andrés was ranked #2 CCO in North America and #3 Globally by The One Show. On the same year FCB Chicago was named #1 Agency in NA and 3rd most awarded agency globally according to Cannes.

Alice Chou

Chief Creative Officer, dentsu Mcgarrybowen Taiwan

Creative & Digital Panel

What does it take to lead a 60-year-old agency to win the first Cannes Lions Grand Prix in Taiwan? A lion, a Sherpa, a boss who isn’t bossy, and a prime number. Alice Chou, who has been described as all of above. She has served on the Jury President for D&AD Branded Content & Entertainment and judged at Cannes Lions, Dubai Lynx, One Show, AME, Webby, Clio, Spikes Asia, ADFEST and LIA China.

Kok Keong

Regional Executive Creative Director, Hakuhodo International

Creative & Digital Panel

As the Regional ECD of Hakuhodo, Kok Keong is overseeing creative output and new business development for several offices in the region. He has wide working experience across South East Asia – started his career in Singapore in 1994, then moved back to Malaysia in 2002. His previous position was the ECD at Hakuhodo in Jakarta, before moved up to Regional ECD, the current position he is holding now. To date, he has taken home more than 230 international awards including 5 D&AD Pencils, 3 One Show Gold Pencils, numerous metals at Cannes Lion, Clio, LIA, Australia Award, Spikes Asia, Asia Pacific Adfest, New York Fest, Busan AdStar, and Effie Asia. Kok Keong has served on the jury panel for several shows including One Show 2020 & 2021, One Show Asia 2020, Spikes Asia 2014, Asia Pac AdFest 2015 & 2017, Longxi 2019, and Busan AdStar 2013 & 2018.

Maan Bautista

Group Creative Director, Wunderman Thompson Philippines

Creative & Digital Panel

Maan is Group Creative Director at Wunderman Thompson Philippines and one of the country’s most awarded CDs. Her most recent wins include Gold at Cannes, Effies, AdFest, LIA and New York Festivals on top of multiple other awards from Clio, One Show, AdStars, Tangrams and Spikes. These wins and more have earned her the top spot in both Campaign Brief Asia’s and Adobo Magazine’s Creative Rankings. Despite all she’s achieved over her 16-year career, Maan is still having fun in advertising and has no plans on resting on her laurels.

Chris Jones

Executive Creative Director EMEA, Pico

Creative & Digital Panel / Media Panel

With decades of experience working at leading agencies in six different countries, Chris has been at the forefront of digital and experiential marketing producing award-winning campaigns for world-famous brands. Originally trained as a graphic designer, Chris is a multi-disciplinary creative who loves helping brands tell stories both on and offline.

Nick Lim

Founder & Director, Hellonick

Creative & Digital Panel / Chair, Hong Kong Roots Panel

Nick Lim started his career as an Advertising Creative in the 1990s, working with agencies like JWT, Ogilvy, McCann, Euro RSCG in Hong Kong and China. He turned to film directing and found Hellonick in 2015. Throughout the years, Nick bagged over 600 awards. Highlights: Cannes Grand Prix, Spike Asia Grand Prix, Grand Effie, Grand Prix, Longxi, D&AD, 4 years of Grand Award winner Hong Kong Kam Fan Creative Awards, ranked No. 1 in the 2009 Longyin’s Greater China Creative Ranking and No. 3 in 2010 Campaign’s Asia Creative Ranking. Brands Nick has worked with, to name a few, Levi’s, Nike, Mercedes, Volkswagen, Coca-Cola, Samsonite, HSBC, Citibank, Cathay Pacific, Hong Kong International Airport Authority.

Ray Wong

Senior Consultant, Gusto Labs

Chair, Media Panel

Ray Wong has over 30 years of media experience. He joined Omnicom Group in 1990, running the media planning function for DDB HK. He had been instrumental in the launches of OMD HK in 1998 and PHD HK in 2006. Under his leadership, PHD HK received over 300 accolades, including 16 ‘Media Agency of the Year’ titles. He is now Senior Consultant of Gusto Labs ( a new Brand-tech Company ).

Michelle Ko

Founder, Why Not

Media Panel

Michelle Ko is a highly skilled talent development & management expert and a veteran in the advertising & media industry. She has been working in the industry for over 25 years. She worked in creative and media agencies, including Ogilvy, JWT, DDB, MindShare, MEC and GroupM. She believes the keen competition in between companies is talent. If you want to win business, you have to win talent first. She likes to explore new opportunities and asks the question, why not! She established her own talent solution consulting company called WHY NOT in 2021.

Adrian Toy

Head of Agency, Google Customer Solutions

Media Panel

Adrian is currently the Head of Agency at Google where he is focused on accelerating digital maturity within agencies and clients to drive business growth. He has held various marketing and digital leadership roles in APAC for companies including GE, J&J, Universal McCann, PUMA and Melco Resorts.

Frankie Luk

Creative Strategist, Facebook

Media Panel / Hong Kong Roots Panel

Frankie is currently Creative Strategist at Facebook. In his 20+ years of creative journey, he relentlessly searches for the equilibrium of creativity, strategic thinking and market needs, and paces himself gingerly on that fine line.

Esther Chung

AVP, Head of Brand and Digital Marketing, Customer Experience and Strategic Marketing, Manulife Hong Kong

Media Panel

Esther Chung is a seasoned marketer with diversified experience in Branding and Integrated Marketing. Prior to joining Manulife HK, she worked at McDonald’s HK, where she received the HKMA’s Distinguished Marketing Leadership Award. With over 20 years of experience, Esther is no stranger to Kam Fan Awards and Effie Awards as the campaigns she led had been awarded more than once.

Stanley Wong

Founder / Creative Director, 84000 Communications

Hong Kong Roots Panel

visual communicator from hk / 40 years in the creative circle // graphic designer / advertising creative / brand consultant / tv commercial director / photographer / space designer / clothing designer / documentary filmmaker / contemporary artist / educator /

Yiu Fai Chow

Professor / Writer, Hong Kong Baptist University

Hong Kong Roots Panel

Chow Yiu Fai is Professor at the Department of Humanities and Creative Writing of Hong Kong Baptist University. Next to his academic pursuits, Chow is also an award-winning lyric writer, with some 1,000 lyrical works under his name for a diversity of pop artists. Lately, Chow has been increasingly involved in prose writing, multi-media and visual art projects.

Wong Sau Ping Adam

Film Director and Scriptwriter

Hong Kong Roots Panel

Adam Wong, Hong Kong film director and scriptwriter. His short films include Glowing, Pinwheel, Secret Taste, Assignment and Bitter Sweet. In 2014, his feature film The Way We Dance got the Best New Director of the Hong Kong Film Award. His other features include When Beckham Met Owen, She Remembers, He Forgets and The Way We Keep Dancing.

Helen To

Hong Kong Roots Panel

一生貪玩、貪食、貪睡、貪靚。自小熱愛日本文化,自學日文,卻慘被送到加拿大讀書,大學畢業後,考獲日本文部省國費獎學金,到東京國立御茶之水女子大學進修日本文學,完成日本留學心願。學成回港後當過日文翻譯及電影編劇工作, 及後為 Now TV, TVB 製作及主持旅遊節目,成為日本達人的代表人物之一 。終極目標是能夠踏遍整個地球所有喪玩喪食喪買的地方 。

Finalists & Winners





Hall of Fame & Archive

Since the Kam Fan Awards began in 1984, every year one piece of work has stood proud above all others to earn the title Kam Fan. Take a trip down our memory lane and view the many brilliant ideas that have been deemed worthy of this status.