2017 Effie廣告效益大獎

評審委員會


李美英

評審委員會主席
恒隆地產 高級經理 - 集團市場


In January 2014, Sylvia set up the Central Marketing function at the headquarters of Hang Lung Properties, and since then has been responsible for marketing activities across the company’s portfolio of shopping malls and mixed-use complexes in Hong Kong and China. This diverse 9-city coverage gives Sylvia opportunities to work with markets of varying maturities and changing paradigms.

Before joining Hang Lung, Sylvia was General Manager, Marketing, at K. Wah Properties. Prior to that, she worked at the SCMP, and was previously managing director at M&C Saatchi, Leo Burnett, and BBDO HK.



陳岩

分眾傳媒集團
首席戰略官


Aug.2005, joined Focus Media (China) holdings Co. Ltd as Chief Strategic Officer.
A top management team member responsible for integration of acquired companies into Focus Media, privatization from NASDAQ and IPO in China's stock market. Excels in management.

With KanterMedia Research, pioneered Infosys OOH Assessment System, 1st in the world outdoor TV audience rating system. Teamed up with Millward Brwon, promoted MixReach system , the first multi-screen assessment tool in China, which evaluate media effectiveness cross screens from home TV, outdoor TV, pc to mobile.

2000-2005, worked for Media Agency, Zenith Media, the biggest global media agency Publicis. Orchestrated the outdoor team, the biggest outdoor team at the time and act as deputy General Manager of China .The work processes created then is still widely used by Media Agency.

Prior to 2000, worked In Sales, Marketing and management roles in foreign entities.
Served more than 3000 brands, such as Benz, BMW, Apple, Samsung, Siemens, Unilever, P&G, Baidu, Tencent, Alibaba, JD, etc.




陳麗潔

Head of Media, Asia
GfK


Rita has long experience of media research in the region. Before joining GfK, Rita set up the media research team of The Nielsen Company in China & Hong Kong and launched the TV and Radio Audience Measurement, Advertising Expenditure Monitoring services there to support clients’ marketing and advertising decisions. She is part of the team which won the multi-platform audience measurement in Singapore and the integrated data of total video viewing on different devices is now available there. Rita is also responsible for the development and growth of the company’s media research capability and to bring in new media research technology from other markets the region.




Mr. Lyndon Halen

亞太區執行創意總監
DigitasLBi


Lyndon started his career as an Illustrator for Oxford University Press. From there his story follows a pretty traditional progression from illustration to publishing Art Director, to Design Director within branding agencies and then into advertising as an Art Director starting at JWT Cape Town.

His career in digital marketing started in 1996 with Electric Ocean an FCB company, a hop skip and a jump back to the UK and Lyndon’s first Creative Director role with Modem Media London in May 2000.

Relocating to Australia in 2007 as ECD and Managing Partner of Tongue an STW Company and on to Hong Kong in 2016.

Lyndon is also a regular judge at awards duties including New York Festivals, IAB Australia Awards, News Digital Cannes Young Lions and IAB Creative Showcase UK & Australia. AIMIA & The Award Awards, and where and when possible he lectures at industry education bodies.



林婧華

市場推廣及傳訊部主管
香港置地集團公司


Jennifer Lam is Head of Marketing and Communications of Hongkong Land Limited. She leads the corporate communications and marketing functions with a focus on the Company’s prestigious regional properties, primarily LANDMARK in Hong Kong, ONE CENTRAL MACAU and WF CENTRAL in Beijing. She also successfully led the rebranding of Hongkong Land and LANDMARK in 2013.

Ms Lam joined the Company in 2012 and has strong regional exposures covering 16 markets. Prior to joining Hongkong Land, she managed Melco Crown Entertainment’s marketing role for the launch of City of Dreams and its US$250 million entertainment offering – The House of Dancing Water. Ms Lam has also held a number of senior and leadership roles at integrated communications agencies. In these roles she gained extensive experience in integrated marketing communications, creative development, public relations, strategic partnerships and digital marketing.

Born in Hong Kong, Ms Lam graduated from the University of Hong Kong with a Bachelor of Science Degree (Honours).




林明

導演
Hellonick


Nick Lim started his career as an Advertising Creative in the 90s, working
with agencies like Leo Burnett, JWT, Ogilvy, McCann, Euro RSCG in both Hong
Kong and China, before committing himself to become a full time Film Director in 2011.

Throughout the years, Nick bagged over 600 awards, including Greater China's first ever Cannes Grand Prix, Spike Asia Grand Prix, Grand Effie, Grand Prix Longxi, D&AD, One Show, Clio, etc. Nick was ranked No. 1 in the 2009 Longyin's Greater China Creative Ranking and No. 3 in 2010 Campaign's Asia Creative Ranking. To date, he is the only person with 4 Grand Prixes in the history of Hong Kong Kam Fan Creative Awards.

Although he is now wearing a different hat in the industry, Nick sticks to his belief in "the idea" and in the deadly simple rules of advertising –to make you look, to make you remember, to make you want, and to make you buy.

Brands Nick has worked with, to name a few, include Coca-Cola, Levi's, Nike, Volkswagen, Mercedes, Dove Chocolate, Samsonite, Minute Maid, and Hong Kong International Airport Authority.




羅韶文

創作總監/創立人
合伙人廣告公司


Connie Lo is the Executive Creative Director as well as one of the founders of Partners, an independent advertising agency. Before setting up her own agency, she was the Chief Creative Officer at Leo Burnett Southern China , the agency she has spent 15 years with., and where she has successfully established Leo Burnett as always one of the very top agency in town.

Her selected works have been cited at Cannes, Clio, D&AD, One Show, LongXi, AdFest, Spikes Asia, and Kam Fan Awards.
She has also been invited to judge at most international creative awards shows, such as D&AD, One Show, Clio, Dubai Lynx, LongXi, Spikes Asia, and HK4As.



譚嘉瑩

海港城置業有限公司
推廣及市場部助理總經理


Karen Tam joined the Wharf Group in 1993 and was responsible for the launch of Times Square. In 1997, Karen had the additional responsibility of overseeing Harbour City and promoted two malls concurrently over the course of five years. From 2001 onward, Karen fully transitioned her efforts to focus solely on overseeing Harbour City and added further accomplishment to her accolades in 2008 by successfully strategizing and executing Harbour City's online and social media marketing efforts.

Karen is currently the Vice Chairman of the Hong Kong Advertisers Association. Follow her via Facebook @karentamkarying, Instagram & Twitter @bridgeways or Linkedin (linkedin.com/in/karentamkarying)


Mr. Scott McBride

Chief Digital Officer
IPG Mediabrands APAC


Scott oversees a team of over 1,000 digital specialists across the Asia-Pacific; one of the world’s most diverse regions stretching from Japan to Australia to India. This cross functional team encapsulates the current and future demand for digital and innovation across an holistic suite of specialised digital offerings that comprise Search, Programmatic, Social and Mobile.

Prior to joining IPG Mediabrands, Scott spent 8 years with Ogilvy holding numerous positions across the region including General Manager OgilvyOne Malaysia, Regional Business Director Social@Ogilvy, Head of Digital Hong Kong Group, Managing Director Neo@Ogilvy, and Managing Partner Hong Kong Group.

Before moving to Asia, Scott founded, managed and latterly sold a successful integrated and digital agency which won awards across the UK and Europe, with a client footprint that stretched from the United States to Asia.

Scott is a digital marketer with over 18 years client and agency side marketing experience. He studied marketing at The University of Strathclyde Business School, Glasgow, and Business Management at the University of Calgary, Alberta Canada.



孫婉芳

品牌及項目事務高級經理
香港賽馬會


Judy is a seasoned marketer, and has broad branding and marketing experience from blue chip financial corporation as well as various leading advertising agencies. She has been pioneering various marketing initiatives across the Asia Pacific region, and is now responsible for the development and implementation of strategic branding programmes to create a strong and unified corporate brand for Hong Kong Jockey Club.




程子剛

香港肯德基
市場部總監


William Tsing is the Marketing Director of Kentucky Fried Chicken (KFC) in HK. William is also a marketing leader who has more than 20 years marketing management experiences gained from world-class FMCG and F&B companies. He successfully steered numerous global brands' marketing strategies in HK namely Carlsberg and Pepsi which were already over 10 years. In KFC, his drive for marketing excellences were fully demonstrated and awarded him with years of marketer awards within Yum's system. He was also awarded with Client of the Year in 2016 HK4A’s Kam Fam Awards.


Peter Vogel

CEO
MEC Asia Pacific


Peter is CEO of MEC Asia Pacific, based in Hong Kong.
Peter has been with MEC for over 16 years, ever since they acquired his independent media strategy agency, Nota Bene. Following this he took over as CEO of the MEC Group in South Africa. Peter then transferred to Singapore, where he was Chief Strategy Officer for MEC APAC. Most recently he has worked as CEO of MEC ANZ. In July 2015, he was appointed as CEO for MEC Asia Pacific.
Over his career he has gained experience across all industry verticals with a particular strength in FMCG, working with the likes of; Unilever, GSK, Colgate, Campbell’s, Henkel and Schick.
Peter is a seasoned professional with 25 years industry experience. He started his career on the client side, then moved to a creative agency and has now been on the media agency side for over 19 years.



黃嗣輝

娛藝院線有限公司
董事總經理


Ivan Wong is currently Managing Director of UA Cinema Circuit Limited and has worked in the telecom, media & entertainment industry for over 20 years specializing in business management, strategic planning and marketing. Ivan is a Chartered Marketer in UK, Fellow of Chartered Institute of Marketing (FCIM), Fellow of Hong Kong Institute of Marketing (FHKIM) and he has also won the Outstanding Marketing Professional Award from HKMA/TVB Award for Marketing Excellence 2009. Ivan is the Executive Committee member of Hong Kong Theatres Association and Movie Producers and Distributors Association of Hong Kong, Executive Council Member of Hong Kong Institute of Marketing as well as Treasurer of Harvard Business School Association of Hong Kong.


胡啟泰

分銷及市場推廣部總經理
英倫汽車有限公司


Michael is a seasoned marketer with experience in marketing strategy, brand management, retail marketing and consumer insight. After graduating from UC Berkeley, he started his marketing career at Procter & Gamble upon returning to Hong Kong with his experience further spanning a wide spectrum of industries in FMCG, financial services and luxury retail, locally and across Asia Pacific. In his current role, he is accountable for the overall business of Jaguar Land Rover HK and responsible for driving product, brand and retail strategies.