2014 金帆廣告大獎得獎名單

2014 The Kam Fan Awards Tally

Kam Fan Awards

Medal Entry Title Advertiser Brand Agency Partner Agency
Grand Kam Fan Gift Box The Salvation Army / Crown Relocations Re-cycling Leo Burnett Hong Kong
Film Kam Fan Penguin City Chain Co. Ltd. Solvil et Titus McCann Worldgroup Hong Kong
Promo & Activation Kam Fan Gift Box The Salvation Army / Crown Relocations Re-cycling Leo Burnett Hong Kong

Cyber

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Website/ Mini-site (Campaign site) Silver Don’t Look Away Orbis HK Orbis Ogilvy & Mather HK
Mobile (Mobile Application) Bronze ECO:Screen Friends of the Earth Friends of the Earth Cheil
Merit Go Goal Can Coca-Cola China Limited Coca-Cola McCann Worldgroup Hong Kong UM
Merit Art-to-Heart Staedtler Color Crayons Leo Burnett Hong Kong
Social Media (Social Media Marketing) Bronze A Weibo Pilgrimage Shangri-la International Hotel Management Ltd Shangri-la Lhasa Ogilvy & Mather HK
Social Media (Social Media Application) Bronze Trade Away Darkness Orbis HK Orbis Ogilvy & Mather HK
Offline digital – Outdoor and In-store Innovation Silver Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Merit Instagram Marathon Nike Hong Kong Ltd Nike Running Ogilvy & Mather HK
Best Use of Digital Technology & Innovation (Online media, mobile, OOH) Gold Don’t Look Away Orbis HK Orbis Ogilvy & Mather HK
Silver Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Best Cyber Campaign Bronze Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia

Print

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Single Print – Household products Bronze Boat AW Faber-Castell (HK) Ltd Graphite Aquarelle OgilvyOne HK
Bronze Duck AW Faber-Castell (HK) Ltd Graphite Aquarelle OgilvyOne HK
Bronze Iceberg AW Faber-Castell (HK) Ltd Graphite Aquarelle OgilvyOne HK
Bronze Judas Stabilo Highlighter Pens Cheil Starcom
Print Campaign Bronze Just Add Water AW Faber-Castell (HK) Ltd Graphite Aquarelle OgilvyOne HK

Outdoors

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Poster Single – Household products Merit Boat AW Faber-Castell (HK) Ltd Graphite Aquarelle OgilvyOne HK
Merit Duck AW Faber-Castell (HK) Ltd Graphite Aquarelle OgilvyOne HK
Merit Iceberg AW Faber-Castell (HK) Ltd Graphite Aquarelle OgilvyOne HK
Merit Judas Stabilo Highlighter Pens Cheil Starcom
Poster Single – Entertainment, Leisure & Travel Bronze ReCollection: Memories Never Die HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Bronze ReCollection: You Knew it as Your Music HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Bronze Egg Music Poster – Piano HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Bronze Egg Music Poster – Guitar HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Bronze Egg Music Poster – Violin HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Poster Campaign Silver Re-Collection HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Silver Egg Music Posters HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Bronze Global Yawning Campaign Coffee Academics Coffee Leo Burnett Hong Kong
Merit Just Add Water AW Faber-Castell (HK) Ltd Graphite Aquarelle OgilvyOne HK
Outdoors Single – Household products Bronze Judas Stabilo Highlighter Pens Cheil Starcom
Outdoors Campaign Silver Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Merit Strike for the Street – Paper Jersey Easy Group (Hong Kong) Limited Sneaker Street McCann Worldgroup Hong Kong Easy Group (Hong Kong) Limited
Merit Occupying Central for 60 Days HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Ambient Merit Occupying Central for 60 Days HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Field Marketing Bronze Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Bronze Tab S ‘Memory Match’ Challenge Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil
Merit Delivery ForTwo Mercedes-Benz HK Ltd Smart ForTwo OgilvyOne HK MEC
Merit Occupying Central for 60 Days HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Point of Sale Gold Reversible Barcode Life Nutrition Health Supplements Cheil
Bronze Hairstyle Calendar Hair Culture Beauty Salon Leo Burnett Hong Kong
Bronze Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia

Design

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Posters, film exhibition, events, concerts, sponsorships Merit Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Merit Re-Collection HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Offline Publications Silver Hairstyle Calendar Hair Culture Beauty Salon Leo Burnett Hong Kong
Packaging design Gold Gift Box The Salvation Army / Crown Relocations Re-cycling Leo Burnett Hong Kong
Promotional Items Merit Bags of Desire Cathay Pacific Airways Ltd Cathay Pacific McCann Worldgroup Hong Kong Universal McCann
Merit HMVidealized Eggs HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia

Film

Category Medal Entry Title Advertiser Brand Agency Partner Agency
TVC Film Single – Beverages, Food, Snacks, Confectionery Merit Robbery Hong Kong Yakult Co. Ltd. Yakult Dentsu Hong Kong Ltd Media Palette
Merit A Visionary Man Taipan Bread & Cakes Co. Ltd. Taipan Snowy Mooncakes Dentsu Hong Kong Ltd
TVC Film Single – Electronics Merit Suspect Mitsubishi Electric Ryoden Air-Conditioning & Visual Information Systems (HK) Ltd Mitsubishi Electric Dentsu Hong Kong Ltd Media Palette
Merit Boxing Mitsubishi Electric Ryoden Air-Conditioning & Visual Information Systems (HK) Ltd Mitsubishi Electric Dentsu Hong Kong Ltd Media Palette
TVC Film Single – Fashion & Apparel Bronze That Year City Chain Co. Ltd. Solvil et Titus McCann Worldgroup Hong Kong
TVC Film Single – Supermarket & Restaurants Merit Taiwanese Crispy Chicken Birdland (Hong Kong) Ltd KFC Ogilvy & Mather HK Mindshare
Merit Like Always The Dairy Farm Company, Limited Wellcome Grey Group Hong Kong UM Hong Kong
TVC Film Single – Corporate Image & Branding (including Sponsorships & Events ) Silver Penguin City Chain Co. Ltd. Solvil et Titus McCann Worldgroup Hong Kong
Bronze That Year City Chain Co. Ltd. Solvil et Titus McCann Worldgroup Hong Kong
TVC Film Campaign Silver Time is Love – Penguin, That Year City Chain Co. Ltd. Solvil et Titus McCann Worldgroup Hong Kong
Bronze Mitsubishi Electric Move Eye TV Campaign Mitsubishi Electric Ryoden Air-Conditioning & Visual Information Systems (HK) Ltd Mitsubishi Electric Dentsu Hong Kong Ltd Media Palette
Merit Like Always Campaign The Dairy Farm Company, Limited Wellcome Grey Group Hong Kong UM Hong Kong
Other Screens / Non-TV broadcast Film / Webisode Single Merit His Master’s Voice HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Other Screens / Non-TV broadcast Film / Webisode Campaign Merit MasterCard Priceless Surprises – A Mother’s Day To Remember MasterCard Asia/Pacific (Hong Kong) Limited MasterCard TBWA\Digital Arts Network\Hong Kong Carat Hong Kong
Social Video Bronze Life in Blossom Loreal HK Limited Shu Uemura Curious Few
Interactive Video Silver Don’t Look Away Orbis HK Orbis Ogilvy & Mather HK

Radio & Audio

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Radio Single Bronze Tour into Toilets – India version Fortune Pharmacal Co; Ltd. NT DIOREA JWT Hong Kong
Merit Tennis Player Independent Commission Against Corruption Independent Commission Against Corruption Dentsu Hong Kong Ltd
Merit Stand-up Comedian Independent Commission Against Corruption Independent Commission Against Corruption Dentsu Hong Kong Ltd
Radio Campaign Bronze Tour into Toilets Campaign Fortune Pharmacal Co; Ltd. NT DIOREA JWT Hong Kong
Merit ICAC 2014 Radio Campaign Independent Commission Against Corruption Independent Commission Against Corruption Dentsu Hong Kong Ltd

Crafts

Category Medal Entry Title Advertiser Brand Agency
Print/ Outdoor Crafts – Art Direction Merit Hairstyle Calendar Hair Culture Beauty Salon Leo Burnett Hong Kong
Merit Re-Collection HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Print/ Outdoor Crafts – Illustration Best Iceberg AW Faber-Castell (HK) Ltd Graphite Aquarelle OgilvyOne HK
Merit Boat AW Faber-Castell (HK) Ltd Graphite Aquarelle OgilvyOne HK
Merit Duck AW Faber-Castell (HK) Ltd Graphite Aquarelle OgilvyOne HK
Merit Office Coffee Academics Coffee Leo Burnett Hong Kong
Merit Shopping Mall Coffee Academics Coffee Leo Burnett Hong Kong
Merit College Coffee Academics Coffee Leo Burnett Hong Kong
Merit Judas Stabilo Highlighter Pens Cheil
Print/ Outdoor Crafts – Typography Merit Re-Collection HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Film/ Radio & Audio Crafts – Chinese Copy Best Penguin City Chain Co. Ltd. Solvil et Titus McCann Worldgroup Hong Kong
Merit A Visionary Man Taipan Bread & Cakes Co. Ltd. Taipan Snowy Mooncakes Dentsu Hong Kong Ltd
Merit That Year City Chain Co. Ltd. Solvil et Titus McCann Worldgroup Hong Kong
Film/ Radio & Audio Crafts – Direction Best Penguin City Chain Co. Ltd. Solvil et Titus McCann Worldgroup Hong Kong
Merit Time Tree City Chain Co. Ltd. Solvil et Titus McCann Worldgroup Hong Kong
Merit That Year City Chain Co. Ltd. Solvil et Titus McCann Worldgroup Hong Kong
Merit THE SWIFT FAMILY HSBC HSBC Digital JWT
Film/ Radio & Audio Crafts – Editing Merit That Year City Chain Co Ltd Solvil et Titus Touches Ltd
Film/ Radio & Audio Crafts – Cinematography Merit Time Tree City Chain Co. Ltd. Solvil et Titus McCann Worldgroup Hong Kong
Film/ Radio & Audio Crafts – Sound Effect / Use of Music / Sound Design Merit PUMA’Say It With Your Moves’ PUMA PUMA Saatchi & Saatchi Services (HK) Limited

Media

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Media Single – Best use of Print Bronze THE FIRST NEWSPAPER THAT TRAVELLED THROUGH TIME HONGKONG LAND Landmark PHD Hong Kong
Media Single – Best use of Screens Bronze Instagram Marathon Nike Hong Kong Ltd Nike Running Ogilvy & Mather HK
Bronze Go Goal Can Coca-Cola China Limited Coca-Cola McCann Worldgroup Hong Kong UM
Media Single – Best use of Digital Platforms Bronze Don’t Look Away Orbis HK Orbis Ogilvy & Mather HK
Media Single – Best use of Mobile Devices Silver Go Goal Can Coca-Cola China Limited Coca-Cola McCann Worldgroup Hong Kong UM
Media Single – Best use of Social Media Bronze Trade Away Darkness Orbis HK Orbis Ogilvy & Mather HK
Bronze 5-Sec Hijack Samsung Samsung Cheil
Merit Challenge the Halloween Norm: Scream Hong Kong Disneyland Resort Hong Kong Disneyland Mindshare Hong Kong Limited In house – Hong Kong Disneyland Resort
Merit Football Prank Carlsberg Hong Kong Carlsberg Green Label JWT Hong Kong OMD
Media Single – Best use of special events and stunt/live advertising Silver McDonald’s Happy News 靚 頭條日報 McDonald’s Restaurants (Hong Kong) Limited 2014 New Year Campaign DDB Group Hong Kong OMD
Bronze Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Bronze Lost & Found: Beggar HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Merit Instagram Marathon Nike Hong Kong Ltd Nike Running Ogilvy & Mather HK
Merit Strike for the Street – Mini Bus Football Easy Group (Hong Kong) Limited Sneaker Street McCann Worldgroup Hong Kong Easy Group (Hong Kong) Limited
Media Single – Best use of Branded Content & sponsorship Merit Go Goal Can Coca-Cola China Limited Coca-Cola McCann Worldgroup Hong Kong UM
Media Single – Best use of Ambient Gold Half an Idea Cafe de Coral Cafe de Coral McCann Worldgroup Hong Kong Mediacom
Silver McDonald’s Happy News 靚 頭條日報 McDonald’s Restaurants (Hong Kong) Limited 2014 New Year Campaign DDB Group Hong Kong OMD
Silver Gift Box The Salvation Army / Crown Relocations Re-cycling Leo Burnett Hong Kong
Bronze Sounds of Colour Orbis Charity Leo Burnett Hong Kong
Media Single –  Best use of Audio Bronze Sounds of Colour Orbis Charity Leo Burnett Hong Kong
Media Campaign – Best use of Print Merit THE FIRST NEWSPAPER THAT TRAVELLED THROUGH TIME HONGKONG LAND Landmark PHD Hong Kong
Merit ‘Single-Play’ Ads KK BOX KK BOX Cheil
Media Campaign – Best use of Outdoor Silver TURNING HK INTO THE BIGGEST MCDONALD’S MONOPOLY GAMEBOARD MCDONALD’S RESTAURANTS (HONG KONG) LIMITED MCDONALD’S RESTAURANTS (HONG KONG) LIMITED OMD Hong Kong DDB Group Hong Kong
Bronze Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Media Campaign – Best use of Social Media Silver Recruiting Impassionados HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Media Campaign – Best use of special events and stunt/live advertising Merit Delivery ForTwo Mercedes-Benz HK Ltd Smart ForTwo OgilvyOne HK MEC
Merit Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Merit Occupying Central for 60 Days HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Merit Illuma Eden Wyeth Nutrition Illuma OMD Hong Kong TBWA\Hong Kong
Media Campaign – Best use of Ambient Merit Rain-Codes Cebu Pacific Air Cebu Pacific Geometry Global HK
Merit Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Merit Occupying Central for 60 Days HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Media Campaign – Best use of Audio Silver Recruiting Impassionados HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Best Small Budget Campaign (up to HK $0.5 M) Gold Gift Box The Salvation Army / Crown Relocations Re-cycling Leo Burnett Hong Kong
Bronze Vote on Garbage, Vote with Garbage 「垃」即投票 Greeners Action Pro Bono DDB Group Hong Kong
Bronze Recruiting Impassionados HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Merit Occupying Central for 60 Days HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Best Integrated Media Campaign Silver Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Bronze Challenge the Halloween Norm: Scream Hong Kong Disneyland Resort Hong Kong Disneyland Mindshare Hong Kong Limited In house – Hong Kong Disneyland Resort
Merit Illuma Eden Wyeth Nutrition Illuma OMD Hong Kong TBWA\Hong Kong

Promo & Activation

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Use of Promo & Activation – Use of Ambient (large and small scale) Merit Rain-Codes Cebu Pacific Air Cebu Pacific Geometry Global HK
Merit Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Merit TURNING HK INTO THE BIGGEST MCDONALD’S MONOPOLY GAMEBOARD MCDONALD’S RESTAURANTS (HONG KONG) LIMITED MCDONALD’S RESTAURANTS (HONG KONG) LIMITED OMD Hong Kong DDB Group Hong Kong
Use of Promo & Activation – Use of Print / Point of Sale Gold Reversible Barcode Life Nutrition Health Supplments Cheil
Use of Promo & Activation – Use of Field Marketing Bronze Occupying Central for 60 Days HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong
Bronze Tab S ‘Memory Match’ Challenge Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil
Merit Delivery ForTwo Mercedes-Benz HK Ltd Smart ForTwo OgilvyOne HK MEC
Use of Promo & Activation – Use of Customer in-store experience Bronze Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong Zenith Optimedia
Merit Sun Hung Kai Properties ‘Instant Newspaper Recycler’ Sun Hung Kai Properties East Point City Saatchi & Saatchi Services (HK) Limited
Promo & Activation: Digital & Social – Use of Digital Media Bronze Don’t Look Away Orbis HK Orbis Ogilvy & Mather HK
Promo & Activation: Digital & Social – Use of Mobile Marketing Bronze Go Goal Can Coca-Cola China Limited Coca-Cola McCann Worldgroup Hong Kong UM
Merit Art-to-Heart Staedtler Color Crayons Leo Burnett Hong Kong
Promo & Activation: Digital & Social – Use of Social Media Bronze Trade Away Darkness Orbis HK Orbis Ogilvy & Mather HK

Integrated

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Best Integrated Campaign Bronze Music Reborn HMV Marketing Limited HMVideal McCann Worldgroup Hong Kong  Zenith Optimedia

Client Award

HMV Marketing Limited