Effie Awards 2021
Welcome to the Effie Awards Hong Kong 2021!
The Effie® Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing that contribute to a brand's success.
Launched in 1968 by the New York American Marketing Association as an awards program to celebrate the most effective advertising efforts, the Effie Awards today honour all forms of effective marketing and the companies and individuals creating effective work across the globe. In July 2008, the New York AMA assigned its rights in the Effie brand over to a separate non-profit organisation, Effie Worldwide, to continue to enhance Effie’s mission and educational offerings.
Effie Worldwide stands for effectiveness in marketing, spotlighting ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network collaborates with some of the top research and media organisations worldwide to bring its audience relevant and first-class insights into effective marketing strategy. For over 50 years, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with over 50 programs, including the Global Effies, regional programs in Asia-Pacific, Europe, the Middle East / North Africa and Latin America, and national Effie programs.
HK4As has proudly organised and presented the Effie Awards Hong Kong since 2004. This year, we aim to champion local excellence in marketing effectiveness and bring it on to the international level. It's truly a global recognition for the local pride!