Judge Panel

Ms. Torie Henderson

Jury Chairman
Founder and CEO
Yellow Bird Global

“Effie’s commitment to rewarding excellence for business results reinforces what the industry should be focussing on. “

Torie is an experienced business leader with a proven background in business turnarounds, building and developing strong customer relationships, and nurturing talent in the technology and marketing communication industries.

Mr. Andrew Brent

Think Again Growth

Andrew Brent is an experienced executive board member, strategist and marketer who has held senior roles in major blue-chip companies around the world, including Procter and Gamble, Barclays Bank, Sky Broadcasting and Hutchison Whampoa. In 2017 Andrew published 'The Growth Director's Secret', nominated for a number of major book awards including the FT/McKinsey Business Book of the Year. Andrew is founding partner of Think Again Growth a global strategic growth consultancy.

Mr. Barry Colman

Regional Managing Director

Barry is an award-winning senior advertising executive with 25+ years’ experience in Asia and China.

He moved to China in 1987 and today delivers integrated marketing and communication solutions to some of the world’s most famous brands across Asia.

He now leads APAC operations for Omnicom’s B2B specialist agency, Doremus.

Mr. Brian Ng

Chief Strategy Officer, Publicis Huawei International & Digitas China
Digitas China

Brian is currently Chief Strategy Officer, Digitas China & Publicis Huawei International. Brian leads the strategy, data and CRM team across digital agencies under Publicis Groupe. He drives the integration planning for the flagship clients including Huawei Global, HONOR global, Universal Studio Beijing, Bosch regional and SK2.

Brian has over 17 years of experience at some of the world’s top agencies including TBWA\Chiat\Day Los Angeles, JWT China and Saatchi & Saatchi Hong Kong. His work won some key global awards including Cannes, Spikes Asia and Effie Awards.

Mr. Bruce Lam

Chief Marketing Officer of CSL Mobile Limited and CEO of The Club
CSL Mobile

Bruce holds more than 20 years’ experience in telecommunications. He joined HKT in 2011 as Chief Marketing Officer of CSL Mobile Limited and is now responsible for marketing strategies and service plans, as well as sales & marketing communications for HKT’s lines of wireless business. Lam is also CEO of The Club, which he is responsible for developing as a market-leading loyalty rewards program that enhances lifestyles for members by making entertainment opportunities and other privileges available.

Ms. Connie Ho

Head of Strategic Planning
R/GA China

Started as a market researcher before moving into strategic planning in a few international advertising agencies, Connie has over 18 years of experiences in brand planning and cross-channel communication strategy across multiple categories and markets. Expanding her role into Greater China since 2010 and heading the Business Strategy team in Nissin Food Limited in 2017, she has developed broader perspectives in driving effectiveness for businesses. In early 2019, Connie returned to the agency world joining R/GA China as Head of Strategy, where she works closely with innovators in the network to deliver business and marketing transformations for brands in the region.

Ms. Diane Chiu

Head of Marketing, Hong Kong, Retail Banking & Wealth Management

Diane is a seasoned marketer with over 20 years of experience in strategic marketing, brand management, consumer insight and corporate communications. Her experience covers a wide spectrum of industries in Hong Kong and across Asia Pacific. She worked in home grown brands such as TVB and Wellcome, as well as world’s leading brand Coca-Cola and McDonald’s.

She joined HSBC recently as the Head of Marketing, Retail Banking and Wealth Management.

Diane was awarded Marketer of the Year by Hong Kong Management Association / TVB in 2009.

Ms. Isabella Lau

Chief Customer Officer

Isabella is a dynamic and versatile marketer with broad experience in the financial services industry. She oversees marketing, corporate communications, digital and customer experience at Manulife Hong Kong, and plays a pivotal role in transforming the company to be customer-centric. She was named Marketer of the Year at the HKMA/TVB Awards for Marketing Excellence.

Mr. Jan Harling

Regional Business Director

Jan is leading the media practice for NissanUnited (OMD + TBWA) in Asia & Oceania based out of Thailand as the Regional Business Director. Originally from Germany, Jan has been in Asia for over 12 years and is fluent in Mandarin and holds an MBA from Manchester Business School.

Mr. Jonathan Daly

Brand Healthy

Ms. Joni Ngai

Chief Product Officer
IPG Mediabrands | UM

A senior technology, marketing, and media executive with a proven track record of managing and growing businesses, Joni develops the best in class products and maximizing the value of data & technology to drive marketing effectiveness and incremental growth for clients.

Ms. Julie Chiu

Executive Director, Marketing & Marketing Communications, Consumer Banking Group & Wealth Management

Julie is a veteran in business strategy and marketing with over 25 years of experience in local and regional roles across different industries. In addition to her current role, she has been an adjunct lecturer, a frequent guest speaker, and panellist for industry conferences who enjoys experience sharing and coaching.

Mr. Kelvin Cheng

Marketing Director

Kelvin is heading up the portfolio strategy, brand management, media, consumer insight & NPD for Carlsberg HK & Taiwan market. Prior to that, he worked as the marketing head in Wyeth Nutrition HK with extensive experience in sales and marketing.

Mr. Lofai Lo

Director & General Manager

Mr. Lo Ting-fai is Director & General Manager of HK Television Entertainment in charge of the free TV service since 2014.

Mr. Lo joined PCCW in 2010 and was appointed Senior Vice President - Strategy. Prior to that, Mr. Lo was Creative Director of Apple Inc. and had previously worked in Hong Kong, Shanghai, U.S. and the U.K.

Mr. Mike Wong

Professor of Practice
School of Journalism & Communication
The Chinese University of Hong Kong

Before joining the CUHK as Professor of Practice in Journalism & Communication, Mike has hold key positions in corporations and marketing service agencies including Greater China Marketing Head of Diageo, North Asia Head of Strategy of Bates Asia, Greater China VP & Hong Kong MD of McCann WorldGroup and MD of Ogilvy & Mather HK.

Mr. Perry Mak

Managing Director & Executive Director
Hong Kong Economic Times Holdings Limited

Mr. Perry Mak began his journalist career as a reporter. He joined Hong Kong Economic Times Group in 1987 as one of the founders. Mr. Mak was selected as the awardee of the Ten Outstanding Young Persons Award of Hong Kong in 1988. In 2012, Mr. Mak was granted Outstanding Entrepreneurship Award in the Asia Pacific Entrepreneurship Awards. He is also the Honorary Advisor of Hong Kong Institute of Marketing.

Ms. Rebecca Nadilo

Head of Strategy

Rebecca has spent the last 12 years working in Australia, New York, and Singapore, across various categories, clients, cultures and agencies such as Isobar, M&C Saatchi and BBDO.

She has extensive experience in leading business, brand and digital strategy for clients such as AT&T, CVS Health, Tiger Beer, Visa, and Fonterra.

Ms. Renee Sin

Senior Brand Commercialization Director, APAC & Europe Franchise
ALDO Group International

As the Senior Brand Commercialization Director of ALDO Group International, Renee is spearheading the brand development and Omni-channel expansions of Asia and Europe. Prior to joining ALDO, Renee has accumulated over 20 years of brand marketing, digital marketing, and advertising experiences with leading international brands including Columbia Sportswear and Kiehl’s Since 1851.

Mr. Richard, Lap Ki, Tsang

Strategic Public Relations Group

Richard is an expert in public relations/communications and the founder of SPRG, a leading PR network in the region. He is a board/committee member and advisor to over 30 organisations. Richard has also served on the panel of many local and international PR, advertising and journalism awards.

Ms. Ruby Chou

Managing Director, Money101.com.tw

Ruby is a passionate storyteller with over 18 years of integrated marketing experience in North America and Asia. She is a veteran in developing and managing multi-channel marketing programs both at the agency- and client-side. In recent years, Ruby's focus on balancing data and creativity allows her to help the business better leverage the opportunities to inform business and marketing decisions as well as tap into the brilliance of collective imagination.

Dr. Simeon Mellalieu

Partner, Client Development APAC

Dr. Simeon Mellalieu is a communications specialist with almost 20 years of experience in PR consultancy in Europe and Asia. His expertise lies in corporate positioning and reputation management, brand building, consumer marketing and engagement, and issues and crisis management.

Mr. Tim Cheng

Chief Creative Officer

With over 20 years of digital and integrated advertising experience, Tim joined Grey Group Singapore in June 2017 and he is currently Chief Creative Office for Grey Group Singapore, and also leading WPP Team Beacon (GSK Panadol) as Global Head of Integrated Experiences.

A multi-award winning creative, Tim has participated on jury panels at major award shows including; D&AD, Spikes Asia, AdFest and the New York Festival and been a guest speaker on multiple forums including at Cannes Lions, PMAA Dragons of Asia, IAB Belgium, and the Digital Marketing Conference.

Dr. Yves Huang


Dr. Huang is former Chairman of Taipei 4As and former President of International Advertising Association of Taipei Chapter. He has a
Ph D. degree and just finished an artificial intelligence program at Taiwan AI Academy.

Yves has working experience in the 4As agency including CEO of SHAPE Advertising Taipei and GM of Shanghai, CEO of ADK Taiwan and GM of BBDO Taiwan, awarded four times Agency of the Year in Taiwan. And four years of executive managing experience in the financial industry.

Ms. Yvonne Tang

Director – Sales & Marketing
The Dairy Farm Company Limited

Yvonne is a seasoned marketer with over 20 years of experience in strategic marketing and brand management. She worked in brands such as McDonald’s, AIA and SmarTone; as well as advertising agencies such as J Walter Thompson, Bates Advertising.

She joined Dairy Farm Co. Ltd – Mannings in 2017 as Sales & Marketing Director, looking after brand, mass and local store marketing, CRM / loyalty program and insights.

Yvonne was awarded Marketer of the Year by Hong Kong Management Association / TVB in 2013.