Effie Awards 2017
The Effie Awards is a celebration of creative and effective advertising that reinforces teamwork between agency, client and researchers. The award is regarded as the most significant award in the advertising/marketing industry as winners are measured by their marketing effectiveness.
The Effie Awards was first introduced by the New York American Marketing Association in 1968 and has since become an international advertising event as it is now being run in 42 countries over 6 regions.
HK4As has become the official organizer of the internationally acclaimed Effie Awards in Hong Kong since 2004.