2016 Hong Kong Effie Awards – List of Winners

Fast Moving Consumer Goods (FMCG)

Grand Effie

Campaign    Snickers – Hungry Slip-Ups
Brand             Snickers
Entrant         BBDO and Proximity Hong Kong


Apparel

Merit

Campaign    Nike HKG Women Race – Better for it
Brand             Nike Hong Kong
Entrant         Ogilvy & Mather Group, Hong Kong

Merit

Campaign    Perfect In Your Way
Brand             Satami
Entrant         Dentsu Hong Kong Limited


 Automobile and Accessories / Petrol

Bronze

Campaign    Sienta & Spade “FUN2GATHER”
Brand             Toyota
Entrant         Uth Creative Group Limited


Banking and Financial Services / Insurance

Bronze

Campaign    Love is in Every Moment
Brand             AIA
Entrant         Uth Creative Group Limited

Merit

Campaign    The Journey of Taking Business Further
Brand             HSBC Commercial Banking
Entrant         Grey Group Hong Kong

Merit

Campaign    ManulifeMOVE
Brand             Manulife
Entrant         Dentsu Hong Kong Limited


Fast Moving Consumer Goods (FMCG)

Gold

Campaign    Snickers – Hungry Slip-Ups
Brand             Snickers
Entrant         BBDO and Proximity Hong Kong

Bronze

Campaign    Mama Tell B Why: answering the world’s toughest questions
Brand             Anmum
Entrant         DDB Group Hong Kong


Government Services / Non Profit Organizations or Activities

Silver

Campaign   Kuk Fa Cha
Brand            AIDS Concern
Entrant        Havas Worldwide Hong Kong


Office / Computer Equipment / Electrical Appliances

Merit

Campaign    The art of Ultra-slim
Brand             Sony Corporation of Hong Kong Limited
Entrant         Carat Media Services Hong Kong Limited


Pharmaceuticals / Medical Care

Silver

Campaign    The Code Word
Brand             Canesten
Entrant          J. Walter Thompson Hong Kong


Real Estate Agents / Real Estate Developments

Bronze

Campaign   Wishes Come True at LANDMARK
Brand             LANDMARK
Entrant         South China Morning Post

Merit

Campaign  RUNNING PAC-MAN at The Peak Galleria
Brand           The Peak Galleria
Entrant        Hang Lung Properties


Supermarkets / Restaurants / Fast Food / Shops and Stores

Silver

Campaign    The Big Mac Karaoke Chant
Brand             McDonald’s
Entrant         DDB Group Hong Kong

Silver

Campaign   The World’s First Patent Burger
Brand             McDonald’s
Entrant        DDB Group Hong Kong

Merit

Campaign   A Surprise in Disguise
Brand            McDonald’s
Entrant        DDB Group Hong Kong

Merit

Campaign    Mini Plate Mega Treat
Brand             Pizza Hut
Entrant         UM 

Merit

Campaign    Reignite the true meaning of Christmas joy
Brand             Pizza Hut Hong Kong
Entrant         Havas Worldwide Hong Kong


The Brand Experience

Gold

Campaign   Nike HKG Women Race – Better for it
Brand            Nike Hong Kong
Entrant        Ogilvy & Mather Group, Hong Kong

Silver

Campaign   From Toys To Tenderness: How McDonald’s Re-Invented Its Tie-in Promotions
Brand             McDonald’s
Entrant         DDB Group Hong Kong

Silver

Campaign  Snickers – Hungry Slip-Ups
Brand           Snickers
Entrant       BBDO and Proximity Hong Kong

Bronze

Campaign    The World’s First Patent Burger
Brand             McDonald’s
Entrant         DDB Group Hong Kong

Merit

Campaign   A Surprise in Disguise
Brand            McDonald’s
Entrant        DDB Group Hong Kong

Merit

Campaign    The Big Mac Karaoke Chant
Brand             McDonald’s
Entrant         DDB Group Hong Kong

Merit

Campaign  Mini Plate Mega Treat
Brand            Pizza Hut
Entrant        UM

Merit

Campaign  Sienta & Spade “FUN2GATHER”
Brand           Toyota
Entrant       Uth Creative Group Limited

Merit

Campaign  UNIQLO 10TH Anniversary Pop-Up Store
Brand            UNIQLO
Entrant        Dentsu Hong Kong Limited

Merit

Campaign  Speak Through Vitasoy
Brand           Vitasoy
Entrant        DDB Group Hong Kong

Merit

Campaign   The Last Word
Brand            WWF Hong Kong
Entrant        Ogilvy & Mather Group, Hong Kong


Good Works

Gold

Campaign  Kuk Fa Cha
Brand           AIDS Concern
Entrant       Havas Worldwide Hong Kong

Merit

Campaign   The Last Word
Brand            WWF Hong Kong
Entrant        Ogilvy & Mather Group, Hong Kong


Media Idea

Gold

Campaign   Snickers – Hungry Slip-Ups
Brand            Snickers
Entrant        BBDO and Proximity Hong Kong