2015 EFFIE Awards Winner List

Category Supermarkets / Restaurants / Fast Food / Shops and Stores
Grand Effie
Campaign Title : Half A Dish
Brand : Café de Coral
Client : Café de Coral
Agency : McCann & Spencer
Category Alcoholic Beverages/ Non Alcoholic Beverages
Bronze
Campaign Title : Do you speak HK Milk Tea?
Brand : Vita HK Style Milk Tea
Client : Vitasoy International Holdings Ltd.
Agency : DDB Group Hong Kong
Category Apparel
Merit
Campaign Title : Instagram Marathon
Brand : Nike Hong Kong
Client : Nike Hong Kong
Agency : Ogilvy & Mather Group, HK
Category Automobile and Accessories/ Petrol
Gold
Campaign Title : Project Polo: turning probationary drivers into professional ones
Brand : Volkswagen
Client : Volkswagen Hong Kong Limited
Agency : DDB Group Hong Kong
Category Banking and Financial Services / Insurance
Merit
Campaign Title : DBS New Chapter 1.0
Brand : DBS Bank (Hong Kong) Limited
Client : DBS Group
Agency : IPG (Hong Kong) Limited
Merit
Campaign Title : Infinity
Brand : MetLife Infinity
Client : MetLife
Agency : BBDO Hong Kong
Category Fast Moving Consumer Goods (FMCG)
Bronze
Campaign Title : Frutips Relevancy Campaign
Brand : Frutips
Client : Nestlé Hong Kong Limited
Agency : Publicis Hong Kong
Merit
Campaign Title : One-bite-one-taste campaign
Brand : Maxim’s Snowy Mooncakes
Client : Maxim’s Caterers Limited
Agency : Maxus Hong Kong
Category Health / Beauty / Personal Care / Hygienic Products
Bronze
Campaign Title : Pamper your butt
Brand : Andrex moist bath tissue
Client : Kimberly-Clark (Andrex)
Agency : UM Rally
Bronze
Campaign Title : Unique Protection for Each Life-stage
Brand : Dettol
Client : RB Hong Kong
Agency : Havas Worldwide Hong Kong
Merit
Campaign Title : 4D Freshness
Brand : Dettol
Client : RB Hong Kong
Agency : Havas Worldwide Hong Kong
Category Supermarkets / Restaurants / Fast Food / Shops and Stores
Gold
Campaign Title : McDonald’s Brand Recovery: Repairing a Relationship in 12 weeks
Brand : McDonald’s
Client : McDonald’s Restaurants (HK) Ltd
Agency : DDB Group Hong Kong
Gold
Campaign Title : Half A Dish
Brand : Café de Coral
Client : Café de Coral
Agency : McCann & Spencer
Merit
Campaign Title : McDonald’s Official Sponsor of Fans
Brand : McDonald’s
Client : McDonald’s Restaurant (HK) Limited
Agency : DDB Group Hong Kong
Merit
Campaign Title : Double the happiness, Double the sensation
Brand : Pizza Hut Hong Kong
Client : Pizza Hut Hong Kong Management Limited
Agency : Havas Worldwide Hong Kong
Category The Brand Experience
Silver
Campaign Title : Instagram Marathon
Brand : Nike Hong Kong
Client : Nike Hong Kong
Agency : Ogilvy & Mather Group, HK
Bronze
Campaign Title : “Single-Play” Ads
Brand : KKBOX Hong Kong Limited
Client : KKBOX Hong Kong Limited
Agency : Cheil Hong Kong Limited
Bronze
Campaign Title : McDonald’s Brand Recovery: Repairing a Relationship in 12 weeks
Brand : McDonald’s
Client : McDonald’s Restaurant (HK) Limited
Agency : DDB Group Hong Kong
Merit
Campaign Title : Share a Coke Hong Kong
Brand : Coca-Cola
Client : Coca-Cola
Agency : UM Rally
Merit
Campaign Title : A Priceless Comeback
Brand : MasterCard Hong Kong
Client : MasterCard Worldwide
Agency : Digital Arts Network\ Hong Kong
Merit
Campaign Title : McDonald’s: Official Sponsor of Fans
Brand : McDonald’s
Client : McDonald’s Restaurant (HK) Limited
Agency : DDB Group Hong Kong
Merit
Campaign Title : The World’s First Friendly “Hi-Jack”
Brand : McDonald’s
Client : McDonald’s Restaurant (HK) Limited
Agency : DDB Group Hong Kong
Category David vs. Goliath
Merit
Campaign Title : Infinity
Brand : MetLife Infinity
Client : MetLife
Agency : BBDO Hong Kong
Category Good Works
Bronze
Campaign Title : Can Coffee Melt Stigma?
Brand : AIDS Concern
Client : AIDS Concern Foundation Limited
Agency : TBWA\ Hong Kong
Merit
Campaign Title : Don’t Look Away
Brand : ORBIS
Client : Projects ORBIS International
Agency : Ogilvy & Mather Group, HK
Category Small Budgets
Silver
Campaign Title : Instagram Marathon
Brand : Nike Hong Kong
Client : Nike Hong Kong
Agency : Ogilvy & Mather Group, HK
Merit
Campaign Title : Can Coffee Melt Stigma?
Brand : AIDS Concern
Client : AIDS Concern Foundation Limited
Agency : TBWA\ Hong Kong
Merit
Campaign Title : Project Polo: turning probationary drivers into professional ones
Brand : Volkswagen
Client : Volkswagen Hong Kong Limited
Agency : DDB Group Hong Kong
Category Media Innovation
Silver
Campaign Title : Don’t Look Away
Brand : ORBIS
Client : Projects ORBIS International
Agency : Ogilvy & Mather Group, Hong Kong
Bronze
Campaign Title : A Dim Jack “Hi-Jack”
Brand : McDonald’s Hong Kong
Client : McDonald’s
Agency : OMD Hong Kong
Merit
Campaign Title : Tab S “Memory Match” Challenge
Brand : Samsung Electronics H.K. Co.Ltd
Client : Samsung Electronics H.K. Co.Ltd
Agency : Cheil Hong Kong Limited
Category Media Idea
Silver
Campaign Title : Share a Coke Hong Kong
Brand : Coca-Cola
Client : Coca-Cola
Agency : UM Rally
Silver
Campaign Title : Price of Living 2040
Brand : Manulife
Client : Manulife (International) Limited
Agency : PHD Hong Kong
Bronze
Campaign Title : Tab S “Memory Match” Challenge
Brand : Samsung Electronics H.K. Co.Ltd
Client : Samsung Electronics H.K. Co.Ltd
Agency : Cheil Hong Kong Limited
Merit
Campaign Title : One-bite-one-taste campaign
Brand : Maxim’s Snowy Mooncakes
Client : Maxim’s Caterers Limited
Agency : Maxus Hong Kong
Merit
Campaign Title : Make it to the Top
Brand : Watsons
Client : A.S. Watson Retail (HK) Limited
Agency : PHD Hong Kong