2014 EFFIE Awards Winner List

 

Category Supermarkets / Restaurants / Fast Food / Shops and Stores
Grand Effie
Campaign Title : From CNY to WNY: Making the Most of the New Year
Brand : McDonald’s
Client : McDonald’s Restaurants (HK) Ltd
Agency : DDB Group Hong Kong, OMD Hong Kong
Category Apparel
Merit
Campaign Title : “Unite All Originals” Hong Kong Consumer Activation
Brand : adidas Hong Kong
Client : adidas Hong Kong Limited
Agency : TBWA\Hong Kong
Category Banking and Financial Services / Insurance
Merit
Campaign Title : RetireSimple
Brand : Manulife (International) Limited
Client : Manulife (International) Limited
Agency : DDB Group Hong Kong, PHD Hong Kong
Category Fast Moving Consumer Goods (FMCG)
Gold
Campaign Title : ARE U SURE?
Brand : Abbott Pediasure
Client : Abbott Laboratories Limited
Agency : Leo Burnett Limited, ZenithOptimedia
Merit
Campaign Title : Nestlé – Pak Fook 100 Recipes Wanted
Brand : Nestlé Pak Fook
Client : Nestle Hong Kong
Agency : McCann Worldgroup Hong Kong
Category Good Works
Merit
Campaign Title : NFC Charity Stickers
Brand : Hong Kong Committee for UNICEF
Client : Hong Kong Committee for UNICEF
Agency : Cheil Hong Kong Limited
Merit
Campaign Title : STOP THE HAUNT
Brand : AIDS Concern
Client : AIDS Concern
Agency : TBWA \ Hong Kong
Merit
Campaign Title : Trade Away Darkness
Brand : Project ORBIS International
Client : ORBIS
Agency : Ogilvy & Mather Advertising Hong Kong
Category Health / Beauty / Personal Care / Hygienic Products
Silver
Campaign Title : Durex PERFORMAN
Brand : Durex
Client : Reckitt Benckiser
Agency : PHD Hong Kong, KITCHEN
Merit
Campaign Title : Two Thoughts One Goal
Brand : Wyeth Materna
Client : Wyeth Nutrition
Agency : OMD Hong Kong, Wunderman | AGENDA (Hong Kong) Limited
Merit
Campaign Title : From Harshness to Radiance
Brand : Dettol
Client : Reckitt Benckiser Hong Kong Limited
Agency : Havas Worlwide Hong Kong
Category Media Idea
Gold
Campaign Title : Two Thoughts One Goal
Brand : Wyeth Materna
Client : Wyeth Nutrition
Agency : OMD Hong Kong, Wunderman | AGENDA (Hong Kong) Limited
Bronze
Campaign Title : The Orange Beach
Brand : Dettol
Client : Reckitt Benckiser Hong Kong Limited
Agency : Havas Worldwide Hong Kong
Bronze
Campaign Title : Turning Hong Kong into the Biggest McDonald’s Monopoly Game Board
Brand : McDonald’s Restaurants (Hong Kong) Limited
Client : McDonald’s Restaurants (Hong Kong) Limited
Agency : OMD Hong Kong, DDB Group Hong Kong
Merit
Campaign Title : NFC Charity Stickers
Brand : Hong Kong Committee for UNICEF
Client : Hong Kong Committee for UNICEF
Agency : Cheil Hong Kong Limited
Category Media Innovation
Silver
Campaign Title : See the world at home
Brand : Wyeth Gold
Client : Wyeth Nutrition
Agency : OMD Hong Kong, TBWA\Hong Kong
Bronze
Campaign Title : From CNY to WNY: Making the Most of the New Year
Brand : McDonald’s
Client : McDonald’s Restaurants (HK) Ltd
Agency : DDB Group Hong Kong, OMD Hong Kong
Category Pharmaceuticals / Medical Care
Merit
Campaign Title : Love In A World With No Third Party
Brand : Pfizer Harmonet
Client : Pfizer Corporation Hong Kong Limited
Agency : Leo Burnett Limited, Mindshare Hong Kong
Category Recreational / Leisure Facilities
Bronze
Campaign Title : Disney’s Haunted Halloween – Scream No More Challenge
Brand : Hong Kong Disneyland
Client : Hong Kong Disneyland Resort
Agency : Mindshare Hong Kong Limited
Category Small Budgets
Merit
Campaign Title : Vote Ruby
Brand : WWF-Hong Kong
Client : WWF-Hong Kong
Agency : Ogilvy & Mather Group, Hong Kong
Category Supermarkets / Restaurants / Fast Food / Shops and Stores
Gold
Campaign Title : From CNY to WNY: Making the Most of the New Year
Brand : McDonald’s
Client : McDonald’s Restaurants (HK) Ltd
Agency : DDB Group Hong Kong, OMD Hong Kong
Bronze
Campaign Title : 7-Eleven Fast Food, Great to Eat, Great to Snap!
Brand : 7-Eleven
Client : The Dairy Farm Company, Limited
Agency : Leo Burnett Limited, ZenithOptimedia
Merit
Campaign Title : KFC Value Platform “Streetwise”
Brand : KFC Hong Kong
Client : Birdland (Hong Kong) Limited
Agency : Ogilvy & Mather Advertising Hong Kong
Category Sustained Success (2 years)
Merit
Campaign Title : EPS iDO
Brand : EPS
Client : EPS
Agency : Lowe Hong Kong, MindShare Hong Kong
Category The Brand Experience
Gold
Campaign Title : The Orange Beach
Brand : Dettol
Client : Reckitt Benckiser Hong Kong Limited
Agency : Havas Worldwide Hong Kong
Category Travel / Tourism
Silver
Campaign Title : fanfares Birthday Bonanza
Brand : Cathay Pacific
Client : Cathay Pacific Airways Limited
Agency : McCann-Erickson (HK) Ltd.