The Effie Award is a celebration of creative and effective advertising that reinforces teamwork between agency, client and researchers. The award is regarded as the most significant award in the advertising/marketing industry as winners are measured by their marketing effectiveness.

The Effie Award was first introduced by the New York American Marketing Association in 1968 and has since become an international advertising event as it is now being run in 33 countries over 5 continents.

HK4As has become the official organizer of the internationally acclaimed Effie Award in Hong Kong since 2004.

In the words of a recent winner, "Effective advertising is advertising that sells; advertising that builds market share. The Effie award is the symbol of effective advertising and a tribute to the client and agency partnership that strives to create it."

Presentation Dinner Reservation Form

Entry Kit (Rules, Categories and Details)

Entry Form

Tips for Entry Submissions

List of Judges

List of Winners

E-Journal 2014

Judges’ comments

Presentation Gala Photos

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Effie Awards 2012

Effie Awards Collaborator Sponsor


Effie Awards Friend Sponsors

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Effie Awards Media Sponsors

Metro Metro SCMP