2013 EFFIE Awards Winner List

MARKETING EFFECTIVENESS
Category Alcoholic Beverages / Non Alcoholic Beverages
Bronze
Campaign Title : Vita Water 7 Million Drops of Resonance
Brand : Vita Water
Client : Vitasoy International Holdings Limited
Winner : DDB Group Hong Kong
Agency 2 : PHD
Category Fast Moving Consumer Goods (FMCG)
Bronze
Campaign Title : Eat. Play. Love
Brand : Maxim’s Caterers Ltd
Client : Maxim’s Caterers Ltd
Winner : Maxus Hong Kong
Agency 2 : Group M Interactive/DDB Hong Kong
Gold
Campaign Title : Tempo Toipa – “The Perfect Man”
Brand : Tempo
Client : SCA Tissue Hong Kong Ltd
Winner : Publicis Worldwide HK Ltd.
Agency 2 : PHD
Category Government Services / Non Profit organizations or activities
Bronze
Campaign Title : Cage Home Integrated Campaign
Brand : Society for Community Organisation
Client : Society for Community Organisation
Winner : Publicis Hong Kong
Category Health / Beauty / Personal / Hygienic Products
Bronze
Campaign Title : Tempo Toipa – “The Perfect Man”
Brand : Tempo
Client : SCA Tissue Hong Kong Ltd
Winner : Publicis Worldwide HK Ltd.
Agency 2 : PHD
Bronze
Campaign Title : Tempo Icy Menthol – “Power Up”
Brand : Tempo
Client : SCA Tissue Hong Kong Ltd
Winner : Publicis Worldwide HK Ltd.
Agency 2 : PHD
Category Supermarkets / Restaurants / Fast food / Shops and Stores
Bronze
Campaign Title : i’m Amazing
Brand : McDonald’s
Client : McDonald’s Restaurants (HK) Ltd
Winner : DDB Group Hong Kong
Bronze
Campaign Title : 7-Eleven: Creating Collectable Memories of Hong Kong
Brand : 7-Eleven
Client : The Dairy Farm Company Ltd
Winner : Leo Burnett Hong Kong
Merit
Campaign Title : KFC Hong Kong Classics: “Some things never grow old”
Brand : KFC Hong Kong
Client : Birdland (Hong Kong) Ltd
Winner : Ogilvy & Mather Advertising HK
Merit
Campaign Title : 7-Eleven: My sweetest encounter
Brand : 7-Eleven
Client : The Dairy Farm Company Ltd
Winner : Leo Burnett Hong Kong
Category The Brand Experience
Grand Effie , Gold
Campaign Title : i’m Amazing
Brand : McDonald’s
Client : McDonald’s Restaurants (HK) Ltd
Winner : DDB Group Hong Kong
Silver
Campaign Title : 7-Eleven: Creating Collectable Memories of Hong Kong
Brand : 7-Eleven
Client : The Dairy Farm Company Ltd
Winner : Leo Burnett Hong Kong
Bronze
Campaign Title : OLD PARTS FOR NEW
Brand : ORBIS
Client : ORBIS
Winner : Ogilvy & Mather Advertising HK
Bronze
Campaign Title : NX1000 “INTERACTIVE CAMERA DEMO”
Brand : Samsung Electronics
Client : Samsung Electronics
Winner : Cheil Hong Kong Limited
Agency 2 : Starcom MediaVest Group
Category GoodWorks
Merit
Campaign Title : Words from Water
Brand : A Drop of Life
Client : A Drop of Life
Winner : Grey Advertising Hong Kong LimitedG
Silver
Campaign Title : OLD PARTS FOR NEW
Brand : ORBIS
Client : ORBIS
Winner : Ogilvy & Mather Advertising HK

 

INDUSTRY & SPECIALTY
Category Small Budgets
Silver
Campaign Title : Words from Water
Brand : A Drop of Life
Client : A Drop of Life
Winner : Grey Advertising Hong Kong LimitedG
Silver
Campaign Title : OLD PARTS FOR NEW
Brand : ORBIS
Client : ORBIS
Winner : Ogilvy & Mather Advertising HK
Silver
Campaign Title : Cage Home Integrated Campaign
Brand : Society for Community Organisation
Client : Society for Community Organisation
Winner : Publicis Hong Kong
Category Media Idea
Bronze
Campaign Title : Eat. Play. Love
Brand : Maxim’s Caterers Ltd
Client : Maxim’s Caterers Ltd
Winner : Maxus Hong Kong
Agency 2 : Group M Interactive/DDB Hong Kong
Silver
Campaign Title : Wyeth Learning Surprise CIDEO Library
Brand : Wyeth Gold
Client : Wyeth Nutrition Hong Kong
Winner : OMD Hong Kong
Agency 2 : Agenda Hong Kong
Merit
Campaign Title : i’m Amazing
Brand : McDonald’s
Client : McDonald’s Restaurants (HK) Ltd
Winner : DDB Group Hong Kong
Bronze
Campaign Title : NX1000 “INTERACTIVE CAMERA DEMO”
Brand : Samsung Electronics
Client : Samsung Electronics
Winner : Cheil Hong Kong Limited
Agency 2 : Starcom MediaVest Group