2012 EFFIE Awards Winner List

MARKETING EFFECTIVENESS
Category Alcoholic Beverages / Non Alcoholic Beverages
Gold
Campaign Title : CHOK! CHOK! CHOK!
Brand : Coca-Cola
Client : Coca-Cola China Limited
Winner : McCann Worldgroup (Hong Kong)
Finalist
Campaign Title : Vitasoy New Usage Campaign
Brand : Vitasoy
Client : Vitasoy International Holdings LTD
Agency : DDB Group Hong Kong
Category Banking and Financial Services / Insurance
Bronze
Campaign Title : DBS Dining Planners
Brand : DBS Bank (Hong Kong) Limited
Client : DBS Bank (Hong Kong) Limited
Winner : DDB Group Hong Kong
Category Fast Moving Consumer Goods (FMCG)
Finalist
Campaign Title : True and Dare campaign
Brand : Wyeth Gold
Client : Pfizer Corporation HK Limited
Agency : Leo Burnett Limited
Category Government Services / Non Profit organizations or activities
Silver
Campaign Title : Through Their Eyes
Brand : ORBIS
Client : ORBIS
Winner : Ogilvy & Mather Advertising HK
Category Health / Beauty / Personal / Hygienic Products
Finalist
Campaign Title : Tempo, The power of Inner Strength
Brand : Tempo
Client : SCA Tissue Hong Kong Limited
Agency : Publicis Worldwide (Hong Kong) Limited
Category Supermarkets / Restaurants / Fast food / Shops and Stores
Grand EFFIE & Gold
Campaign Title : McDonald’s Chinese New Year(CNY) Campaign: Sharing the Blessings with One and All
Brand : McDonald’s Restaurant (HK) Ltd
Client : McDonald’s Restaurant (HK) Ltd
Winner : DDB Group Hong Kong
Bronze
Campaign Title : Summer Campaign: Bringing Families Back To The Table
Brand : McDonald’s Restaurant (HK) Ltd
Client : McDonald’s Restaurant (HK) Ltd
Winner : DDB Group Hong Kong
Bronze
Campaign Title : McDonald’s Limited Time Offer (LTO) Burgers: There’s Nothing Like The Return of a Favorite
Brand : McDonald’s Restaurant (HK) Ltd
Client : McDonald’s Restaurant (HK) Ltd
Winner : DDB Group Hong Kong
Category Telecommunications
Gold
Campaign Title : Life Interrupted – Accept Nothing Less than 4G
Brand : CSL Limited
Client : CSL Limited
Winner : TBWA\TEQUILA\HONG KONG
Finalist
Campaign Title : “Help Koo”
Brand : Samsung Electronics Hong Kong
Client : Samsung Electronics Hong Kong
Agency : Leo Burnett Limited

 

INDUSTRY & SPECIALTY
Category The Brand Experience
Silver
Campaign Title : McDonald’s Chinese New Year (CNY) Campaign: Sharing the Blessings with One and All
Brand : McDonald’s Restaurant (HK) Ltd
Client : McDonald’s Restaurant (HK) Ltd
Winner : DDB Group Hong Kong
Bronze
Campaign Title : McDonald’s Limited Time Offer (LTO) Burgers: There’s Nothing Like The Retrn of a Favorite
Brand : McDonald’s Restaurant (HK) Ltd
Client : McDonald’s Restaurant (HK) Ltd
Winner : DDB Group Hong Kong
Bronze
Campaign Title : CHOK! CHOK! CHOK!
Brand : Coca-Cola
Client : Coca-Cola China Limited
Winner : McCann Worldgroup (Hong Kong)
Bronze
Campaign Title : Through Their Eyes
Brand : ORBIS
Client : ORBIS
Winner : Ogilvy & Mather Advertising HK
Bronze
Campaign Title : Vitasoy Usage Campaign
Brand : Vitasoy
Client : Vitasoy International Holdings LTD.
Winner : DDB Group Hong Kong
Finalist
Campaign Title : FROM ROCK TO OPERA A CHICKEN INSPIRES
Brand : KFC HONG KONG
Client : Birdland (Hong Kong) Ltd.
Agency : Ogilvy & Mather Advertising HK
Category GoodWorks
Silver
Campaign Title : Cats on Facebook
Brand : Hong Kong Cat Society
Client : CAT SOCIETY (HONG KONG) LTD.
Winner : Leo Burnett Limited
Bronze
Campaign Title : Through Their Eyes
Brand : ORBIS
Client : ORBIS
Winner : Ogilvy & Mather Advertising HK
Category Small Budgets
Silver
Campaign Title : Cats on Facebook
Brand : Hong Kong Cat Society
Client : CAT SOCIETY (HONG KONG) LTD.
Winner : Leo Burnett Limited
Bronze
Campaign Title : Through Their Eyes
Brand : ORBIS
Client : ORBIS
Winner : Ogilvy & Mather Advertising HK
Category Media Innovation
Silver
Campaign Title : CHOK! CHOK! CHOK!
Brand : Coca-Cola
Client : Coca-Cola China Limited
Winner : McCann Worldgroup (Hong Kong)
Finalist
Campaign Title : CNY 2012
Brand : McDonald’s Hong Kong
Client : McDonald’s Restaurant (HK) Ltd
Agency : OMD Hong Kong
Finalist
Campaign Title : 18 Nuggets
Brand : McDonald’s Hong Kong
Client : McDonald’s Restaurant (HK) Ltd
Agency : OMD Hong Kong
Finalist
Campaign Title : U-Late Hotline
Brand : UA Cinemas
Client : UA Cinema Circuit Ltd
Agency : Leo Burnett Limited
Category Media Idea
Silver
Campaign Title : 18 Nuggets
Brand : McDonald’s Hong Kong
Client : McDonald’s Restaurant (HK) Ltd
Winner : OMD Hong Kong
Bronze
Campaign Title : Truth & Dare
Brand : Wyeth Gold
Client : Pfizer Butrition Hong Kong
Winner : OMD Hong Kong