2011 EFFIE Awards Winner List

Category Alcoholic Beverages / Non Alcoholic Beverages
Finalist
Campaign Title : Vitasoy New Usage Campaign
Brand : Vitasoy
Client : Vitasoy International Holdings LTD
Agency : DDB Group
Agency 2 : PHD
Category Apparel
Grand EFFIE, Gold
Campaign Title : Levi’s Soundwash – Remixing Brand Engagement for Higher Payback
Brand : Levi’s
Client : Levi Strauss (Hong Kong) Limited
Agency : TBWA\TEQUILA\Hong Kong
Agency 2 : BBH Singapore / OMD Hong Kong
Silver
Campaign Title : Levi’s Rule The Night – Viral Videos Produces Soaring ROI
Brand : Levi’s
Client : Levi Strauss (Hong Kong) Limited
Agency : TBWA\TEQUILA\Hong Kong
Agency 2 : OMD Hong Kong
Category Banking and Financial Services / Insurance
Finalist
Campaign Title : Standard Chartered Credit Cards – Rewards you everyday everywhere
Brand : Standard Chartered Bank (Hong Kong) Limited
Client : Standard Chartered Bank (Hong Kong) Limited
Agency : TBWA\TEQUILA\Hong Kong
Agency 2 : PHD
Finalist
Campaign Title : Getting 1.7million Hong Kongers to bank on Citibank
Brand : Citibank
Client : Citibank (Hong Kong) Limited
Agency : Publicis Worldwide (Hong Kong) Limited
Agency 2 : Mediaedge:cia
Category Corporate Image
Finalist
Campaign Title : Standard Chartered Marathon – Keeping Up the Belief after 15 Years
Brand : Standard Chartered Bank (Hong Kong) Limited
Client : Standard Chartered Bank (Hong Kong) Limited
Agency : TBWA\TEQUILA Hong Kong
Category Government Services / Non Profit Organizations or Activities
Bronze
Campaign Title : Umbrella Bags
Brand : Lotus Light Charity Society (HK) Limited (LLCS)
Client : Lotus Light Charity Society (HK) Limited (LLCS)
Agency : Grey Advertising Hong Kong Limited
Finalist
Campaign Title : Sight for All
Brand : ORBIS
Client : Project ORBIS International Inc
Agency : Ogilvy & Mather Advertising
Finalist
Campaign Title : Earth Hour
Brand : WWF Hong Kong
Client : WWF Hong Kong
Agency : Leo Burnett Limited
Category Pharmaceuticals / Medical Care
Finalist
Campaign Title : Wyeth PE Gold Launch
Brand : Wyeth PE Gold
Client : Wyeth (H.K.) Limited
Agency : Leo Burnett Ltd
Category Supermarkets / Restaurants / Fast Food / Shops and Stores
Silver
Campaign Title : Wellcome Home
Brand : Wellcome Supermarket
Client : The Dairy Farm Company Ltd
Agency : McCann Worldgroup Hong Kong
Agency 2 : UM
Bronze
Campaign Title : The Hunt for Dim Jack
Brand : McDonald’s
Client : McDonald’s Restaurants (HK) Ltd.
Agency : DDB Group
Agency 2 : OMD Hong Kong
Finalist
Campaign Title : “Let’s Cheese Up”
Brand : Pizza Hut Hong Kong
Client : Pizza Hut Hong Kong Management Limited
Agency : EURO RSCG Hong Kong
Agency 2 : Mindshare
Finalist
Campaign Title : Love What You Love
Brand : 7-Eleven
Client : 7-Eleven Hong Kong
Agency : Leo Burnett Limited
Category Telecommunications
Finalist
Campaign Title : With Speed, Life is Real
Brand : Hong Kong Broadband Network Limited
Client : Hong Kong Broadband Network Limited
Agency : M&C Saatchi (HK)
Category Transportation
Gold
Campaign Title : Not just another free iPhone App
Brand : MTR Corporation Limited
Client : MTR Corporation Limited
Agency : Twohundred Limited
Agency 2 : Pro Marketing
Silver
Campaign Title : Please Excuse Us
Brand : MTR
Client : MTR Corporation Limited
Agency : thinking without thinking
Category Travel / Tourism
Finalist
Campaign Title : It’s In Our Nature
Brand : Shangri-La Hotels and Resorts
Client : Shangri-La International Hotel Management Ltd.
Agency : Ogilvy & Mather Advertising, HK
Category The Brand Experience
Gold
Campaign Title : Levi’s Soundwash – Remixing Brand Engagement for Higher Payback
Brand : Levi’s
Client : Levi Strauss (Hong Kong) Limited
Agency : TBWA\TEQUILA\Hong Kong
Agency 2 : BBH Singapore / OMD Hong Kong
Silver
Campaign Title : Sight for All
Brand : ORBIS
Client : Project ORBIS International Inc
Agency : Ogilvy & Mather Advertising
Category Media Innovation
Gold
Campaign Title : M Selections – Chicken Bacon Deluxe
Brand : McDonald’s
Client : McDonald’s Restaurants (HK) Ltd.
Agency : DDB Group
Agency 2 : OMD Hong Kong
Silver
Campaign Title : Future Daily on April Fool
Brand : Metro Publishing HK Ltd.
Client : Metro Publishing HK Ltd.
Agency : McCann Worldgroup (Hong Kong)
Agency 2 : pill & pillow
Bronze
Campaign Title : Levi’s Soundwash – Remixing Brand Engagement for Higher Payback
Brand : Levi’s
Client : Levi Strauss (Hong Kong) Limited
Agency : TBWA\TEQUILA\Hong Kong
Agency 2 : BBH Singapore / OMD Hong Kong
Category Media Idea
Gold
Campaign Title : Levi’s Soundwash – Remixing Brand Engagement for Higher Payback
Brand : Levi’s
Client : Levi Strauss (Hong Kong) Limited
Agency : TBWA\TEQUILA\Hong Kong
Agency 2 : BBH Singapore / OMD Hong Kong