Effie Awards 2011
The Effie Award is a celebration of creative and effective advertising that reinforces teamwork between agency, client and researchers. The award is regarded as the most significant award in the advertising/marketing industry as winners are measured by their marketing effectiveness.
The Effie Award was first introduced by the New York American Marketing Association in 1968 and has since become an international advertising event as it is now being run in 33 countries over 5 continents.
HK4As has become the official organizer of the internationally acclaimed Effie Award in Hong Kong since 2004. The award ceremony is presented in association with HK2A (The Hong Kong Advertisers Association).
In the words of a recent winner, "Effective advertising is advertising that sells; advertising that builds market share. The Effie award is the symbol of effective advertising and a tribute to the client and agency partnership that strives to create it."
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