2010 EFFIE Awards Winner List

 

Category Alcoholic Beverages / Non Alcoholic Beverages
Silver
Campaign Title : Vitasoy Brand Revamp
Brand : Vitasoy
Client : Vitasoy International Holdings Ltd.
Agency : DDB Worldwide Limited Hong Kong
Agency 2 : PHD
Finalist
Campaign Title : No. 1 Chooses No.1
Brand : Bonaqua
Client : Coca – Cola China Limited
Agency : Metta Communications
Agency 2 : Universal McCann
Category Banking and Financial Services / Insurance
Gold
Campaign Title : Back you up always
Brand : PrimeCredit Limited
Client : PrimeCredit Limited
Agency : Grey Advertising Hong Kong Limited
Agency 2 : Maxus Communications Limited
Bronze
Campaign Title : Bupa – Bu Pa
Brand : Bupa Health Insurance
Client : Bupa (Asia) Limited
Agency : Metta Communications Limited
Category Fast Moving Consumer Goods (FMCG)
Silver
Campaign Title : Tempo Box Facial – You only need one
Brand : Tempo
Client : SCA Tissue Hong Kong Limited
Agency : Publicis Worldwide Hong Kong Limited
Agency 2 : PHD LTD
Finalist
Campaign Title : Vitasoy Sansui Tofu – The Little Bean Who Could
Brand : Vitasoy Sansui Tofu
Client : Vitasoy International Holdings Limited
Agency : DDB Worldwide Limited Hong Kong
Agency 2 : PHD Hong Kong
Category Furniture
Bronze
Campaign Title : Eager for Low
Brand : IKEA
Client : IKEA-The Dairy Farm Company Ltd.
Agency : Leo Burnett Limited
Agency 2 : MindShare HK Ltd.
Finalist
Campaign Title : Hearty thoughts are the ultimate value
Brand : Pricerite
Client : Pricerite Stores Limited
Agency : Metta Communications
Category Government Services / Non Profit organizations or activities
Silver
Campaign Title : Earth Hour
Brand : WWF Hong Kong
Client : WWF Hong Kong
Agency : Leo Burnett Limited
Category Health / Beauty / Personal / Hygienic Products
Finalist
Campaign Title : Finding FRESHER ways for Carefree to build brand affinity with Hong Kong women
Brand : Carefree Acti-Fresh
Client : Johnson & Johnson (HK) Ltd.
Agency : Lowe Limited
Agency 2 : OMD
Category Pharmaceuticals / Medical Care
Gold
Campaign Title : Who’s the victim now?!
Brand : Wyeth Prevenar
Client : Pfizer Corporation Hong Kong Limited
Agency : Leo Burnett Limited
Agency 2 : OMD Hong Kong
Silver
Campaign Title : Panadol. Pass on your support.
Brand : Panadol
Client : Glaxo Smith Kline (Hong Kong) Ltd.
Agency : Ogilvy & Mather Advertising HK
Agency 2 : Mediacom Hong Kong
Category Supermarkets / Restaurants / Fast food / Shops and Stores
Gold
Campaign Title : McDonald’s — “Moments Delivered”
Brand : McDonald’s McDelivery
Client : McDonald’s Restaurants (Hong Kong) Limited
Agency : DDB Worldwide Limited
Agency 2 : OMD Hong Kong
Bronze
Campaign Title : Hang on to your loveable memory
Brand : 7-Eleven
Client : 7-Eleven Hong Kong
Agency 1 : Leo Burnett Limited
Finalist
Campaign Title : Challenge your taste perception
Brand : McDonald’s – McCafe
Client : McDonald’s Restaurants (Hong Kong) Ltd.
Agency 1 : DDB Worldwide Limited
Agency 2 : OMD
Category Telecommunications
Finalist
Campaign Title : Broadband made easy
Brand : one2free
Client : CSL Limited
Agency : Leo Burnett Limited
Agency 2 : OMD Hong Kong
Category Transportation
Finalist
Campaign Title : Caring for life’s journeys
Brand : MTR Corporation
Client : MTR Corporation Limited
Agency : Ogilvy & Mather Advertising
Category Travel / Tourism
Silver
Campaign Title : Ho Ho Sik
Brand : Hong Kong International Airport
Client : Airport Authority Hong Kong
Agency : Euro RSCG HONG KONG
Agency 2 : MindShare Hong Kong