2020 Students' Award

BACKGROUND

HK4As has been organizing the annual HK4As Students’ Award since 1990. As a major education initiative of the HK4As, the Students’ Award is designed to encourage, develop and nurture young talents in the advertising industry.

The HK4As Students’ Award Chair will come up with an industry brief for students to work on. The works will be judged by a jury formed by agency practitioners and creatives.

HK4As would like to thank all universities and institutions, professors and lecturers for their continuous and enthusiastic support to the award and wish the participating students an enjoyable creative journey.

Theme

Unbottle Water

ELIGIBILITY

Full-time students from local institutes majoring in Advertising, Communications, Film & TV, Art, Design, Creative, Planning/Strategy, Media, PR, Business, Marketing, Technology, Writing, Entertainment and etc.

(Remarks: Exchange students are welcome to participate but certain sponsorships will only be eligible for Hong Kong residents.)

HOW TO ENTER?

Participants:
Individual or Team (Max: 4pax)

The Work / Entry:
A maximum of 3 items, in any format

Language:
Chinese and English, both acceptable

Online Submission:
studentsaward@aaaa.com.hk
(Suggested using Google drive / Dropbox link)

Submission Items:
1. Entry form
2. Materials
3. Presentation brief (optional as supplement)
4. Materials hard-copy (optional and to be sent separately)

DOWNLOAD THE BRIEF AND DETAILS

Winner List

Finalists

Creative Brief

Submission Format Guidelines (pdf)

Entry Form (word)

ENTRY SUBMISSION DEADLINE

November 25, 2020 (Wed)

Online submissions: studentsaward@aaaa.com.hk

Hard-copy materials (optional, by appointment): Suite 1906, Two Chinachem Exchange Square, 338 King’s Road, North Point

JUDGING CRATERIA

1. Creativity (Is the idea inspiring?) - 50%

2. Meaningfulness (Is it fit for purpose?) - 30%

3. Execution (Is it brilliantly executed?) - 20%

THE AWARDS

1. Best of Show

2. Best Craft of Copy

3. Best Craft of Art

LEVELS OF AWARD

1. Gold

2. Silver

3. Bronze

4. Merit

WINNERS ANNOUNCEMENT

January 15, 2021

ENQUIRES

Tel: 2882 8161 

Email: studentsaward@aaaa.com.hk