2019 Students' Award

Background

Since 1990, the HK4As Students’ Award is designed to encourage and develop young, local talents and is a part of the HK4A's education initiatives. The event has also been incorporated as part of the HK4As’ Kam Fan Awards for aspiring students to feel the excitement of our ad industry.

The HK4As Students’ Award is part of our commitment to raising the standards of advertising in Hong Kong.

This has been widely and enthusiastically supported by the Universities, both local & overseas. Students are given a theme to work on and inter-compete among the Universities each year.

Theme

Meatless Meat

ELIGIBILITY

Full-time students from local institutes

HOW TO ENTER?

・A MAXIMUM of 4 full-time local students per team.
・Entries can be in any format with a MAXIMUM of 3 items.
・All works using Audio, Video, Interactive/Digital materials must be saved onto a DVD/USB drive

DOWNLOAD THE BRIEF AND DETAILS

Winner List

Creative Brief

Submission Format Guidelines

Entry Form - pdf

Entry Form - doc

ENTRY SUBMISSION DEADLINE

6pm, November 7, 2019 (Thur)
Entries should be sent to HK4As Office:
Suite 1906 Two Chinachem Exchange Square, 338 King’s Road, North Point, Hong Kong
* No online submissions

JUDGING CRATERIA

1. Creativity (Is the idea inspiring?) - 50%
2. Meaningfulness (Is it fit for purpose?) - 30%
3. Execution (Is it brilliantly executed?) - 20%

THE AWARDS

1. Best of Show
2. Best Craft of Copy
3. Best Craft of Art

LEVELS OF AWARD

1. Gold
2. Silver
3. Bronze
4. Merit

JURY

Rachel Lo (Chairman)
Creative Director
Havas Hong Kong

Alex Chow
Business Director
MediaCom Hong Kong

Buji Ng
Business Partner/Creative Director
Ogilvy

Katheryn Lui
Group Head of Strategy
Dentsu Aegis Network Hong Kong

Sonic Choy
Executive Creative Director
Leo Burnett

WINNERS ANNOUNCEMENT

Finalists will be notified and winners will be awarded at the HK4As Kam Fan Awards Presentation Gala on November 22, 2019 (Friday) at Hong Kong Convention and Exhibition Centre.

ENQUIRES

Tel: 2882 8161 / 2882 6828
Email: studentsaward@aaaa.com.hk