2013 HK4As Kam Fan Awards - Winners' List

2013 The Kam Fan Awards Tally

Kam Fan Awards

Medal Entry Title Advertiser Brand Agency Partner Agency
Grand Kam Fan Mobile Goodness Ferrero Kinder Joy Leo Burnett Hong Kong  
Cyber Kam Fan One Movie One Second Mei Ah Entertainment Group Ltd. Mei Ah Entertainment Group Ltd. McCann Worldgroup Hong Kong  
Outdoors Kam Fan Mobile Goodness Ferrero Kinder Joy Leo Burnett Hong Kong  

Cyber

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Website/ Mini-site (Campaign sites) Bronze Photo Kidictionary Canon Hong Kong Co Ltd Canon IXUS Draftfcb Hong Kong Ltd Mindshare Hong Kong Limited
Merit Virtual Photo Tour Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong Starcom MediaVest Group
Merit I AM THE CITY EXPLORER NIKON HONG KONG LTD. NIKON HONG KONG LTD. Wunderman | AGENDA (Hong Kong) Limited  
Online Advertising Bronze Sleep Mode Casablanca Bedding Products Leo Burnett Hong Kong  
Merit Virtual Photo Tour Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong Starcom MediaVest Group
Merit Photo Kidictionary Canon Hong Kong Co Ltd Canon IXUS Draftfcb Hong Kong Ltd Mindshare Hong Kong Limited
Mobile (Mobile Marketing (SMS/MMS/etc.) non-application based) Bronze Golden 4-Hours PuraPharm International (H.K.) Ltd Nong’s JWT Hong Kong Havas Media
Merit NFC Charity Stickers Unicef Hong Kong Unicef Hong Kong Cheil Hong Kong  
Mobile (Mobile Applications) Silver MEmoji Staedtler Coloured Pencils Leo Burnett Hong Kong  
Bronze Wrangler Mileage Wrangler Wrangler TBWA\Digital Arts Network Hong Kong  
Merit Coca-Cola iOpener Coca Cola China Limited Coca-Cola McCann Worldgroup Hong Kong UM
Mobile (Mobile Games) Bronze McDonald’s 2013 Coca Cola Glass AR ADVENTURES McDonald’s Restaurant (Hong Kong) Ltd Coca Cola Glass DDB Group Hong Kong  
Merit Pizza Hut Big Box Pizza Hut Pizza Hut Ogilvy & Mather Group HK  
Social Media (Social Media Marketing) Bronze 100 Tofu Recipes Wanted Nestle Hong Kong Limited Pak Fook McCann Worldgroup Hong Kong Zenith Optimedia
Social Media (Social Media Games) Gold One Movie One Second Mei Ah Entertainment Group Ltd. Mei Ah Entertainment Group Ltd. McCann Worldgroup Hong Kong  
Merit one2free GAME ON CSL Limited one2free TBWA\ Hong Kong OMD
Digital – Point of Sales and In Store Innovation Gold Shop Elsewhere shopelsewhere.hk Geometry Global Ogilvy & Mather Group, Hong Kong  
Merit NFC Charity Stickers Unicef Hong Kong Unicef Hong Kong Cheil Hong Kong  
Merit Virtual ‘Pop-up Store’ Posters Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong  
Online Film (Viral) Merit Made for memories in real from social life Sony Corporation Sony Playmemories apps Carat Hong Kong  
Online Film (Others) Merit Banana peel water for the broken hearts SCA Tissue Hong Kong Limited Tempo – Citrus Blossom Tissue Paper Publicis Hong Kong  
Best Cyber Campaign Bronze Photo Kidictionary Canon Hong Kong Co Ltd Canon IXUS Draftfcb Hong Kong Ltd Mindshare Hong Kong Limited
Best Use of Digital Technology & Innovation Bronze Shop Elsewhere shopelsewhere.hk Geometry Global Ogilvy & Mather Group, Hong Kong  
Bronze MEmoji Staedtler Coloured Pencils Leo Burnett Hong Kong  
Merit one2free GAME ON CSL Limited one2free TBWA\ Hong Kong OMD
Merit NFC Charity Stickers Unicef Hong Kong Unicef Hong Kong Cheil Hong Kong  
Merit McDonald’s 2013 Coca Cola Glass AR ADVENTURES McDonald’s Restaurant (Hong Kong) Ltd Coca Cola Glass DDB Group Hong Kong  
Merit M vs W NIKE HONG KONG LTD. NIKE HONG KONG LTD. Wunderman | AGENDA (Hong Kong) Limited  
Charity, Pro bono and Public service Merit NFC Charity Stickers Unicef Hong Kong   Cheil Hong Kong  

Print

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Print Single – Beverages, Food, Snacks, Confectionery Bronze Lamb Koon Chun Hing Kee Soy & Sauce Factory Ltd Chili Sauce Leo Burnett Hong Kong  
Bronze Chicken Koon Chun Hing Kee Soy & Sauce Factory Ltd Chili Sauce Leo Burnett Hong Kong  
Print Single –  Beauty & Personal Care Merit Sun Block: Run Cremorlab (Shilla Limited) Cremorlab (Shilla Limited) Cheil Hong Kong  
Merit Sun Block: Volleyball Cremorlab (Shilla Limited) Cremorlab (Shilla Limited) Cheil Hong Kong  
Print Single –  Electronics Bronze Bees Westone (Thinking Group Limited) Earphones DDB Group Hong Kong  
Merit Fly Westone (Thinking Group Limited) Earphones DDB Group Hong Kong  
Print Single –  Household products Merit The Pencil – Architecture Staedtler Sketching Pencil Leo Burnett Hong Kong  
Print Single –  Charity, Pro bono and Public service Merit Text Cursor: Bike Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong  
Print Campaign –  Beverages, Food, Snacks, Confectionery Bronze Animal Tragedies Campaign Koon Chun Hing Kee Soy & Sauce Factory Ltd Chili Sauce Leo Burnett Hong Kong  
Print Campaign Beauty & Personal Care Merit Monsters in the Mouth Campaign – Monster in Her Mouth/Monster in His Mouth/Monster in Your Mouth Watson’s The Chemist Mouthwash DDB Group Hong Kong  
Merit Sun Block: Run / Surf / Volleyball Cremorlab (Shilla Limited) Cremorlab (Shilla Limited) Cheil Hong Kong  
Print Campaign Electronics Merit Buzz Campaign – Bees / Mosquitos / Fly Westone (Thinking Group Limited) Earphones DDB Group Hong Kong  
Print Campaign – Fashion & Apparel Merit The Dark Side Campaign Samsonite Asia Limited Samsonite JWT Hong Kong  
Print Campaign –  Financial and Other Corporate Services Merit ”Real Life Never Stops” AIA International Limited AIA Group TBWA\Hong Kong IPG Mediabrands (HK) Limited
Print Campaign – Charity, Pro bono and Public service Merit Text Cursor: Bike / Pram / Car Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong  
Merit Dun Txt N Drive Campaign Tencent WeChat Leo Burnett Hong Kong  

Outdoors

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Poster Single – Electronics Bronze Bees Westone (Thinking Group Limited) Earphones DDB Group Hong Kong  
Poster Single – Household products Merit The Pencil – Architecture Staedtler Sketching Pencil Leo Burnett Hong Kong  
Poster Single – Telecommunications & Media Silver Online Cinema 1905 (Beijing) Network Technology Co., Ltd. M1905 Online movie channel Grey Group Hong Kong JCDecaux
Poster Single – Charity, Pro bono and Public service Bronze Text Cursor: Bike Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong  
Merit Text Cursor: Pram Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong  
Poster Campaign – Beauty & Personal Care Merit Sun Block: Run / Surf / Volleyball Cremorlab (Shilla Limited) Cremorlab (Shilla Limited) Cheil Hong Kong  
Poster Campaign –  Electronics Bronze Buzz Campaign – Bees / Mosquitos / Fly Westone (Thinking Group Limited) Earphones DDB Group Hong Kong  
Poster Campaign –  Fashion & Apparel Merit The Dark Side Campaign Samsonite Asia Limited Samsonite JWT Hong Kong  
Poster Campaign –  Household products Merit Goodnight, Troubles Campaign Casablanca i-Pillow Leo Burnett Hong Kong  
Poster Campaign –  Charity, Pro bono and Public service Bronze Cage Home Poster Society of Community Orgaization Housing Publicis Hong Kong  
Merit Text Cursor: Bike / Pram / Car Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong  
Outdoors Single – Electronics Bronze Bees Westone (Thinking Group Limited) Earphones DDB Group Hong Kong  
Outdoors Campaign Bronze ”Real Life Never Stops” AIA International Limited AIA Group TBWA\Hong Kong IPG Mediabrands (HK) Limited
Merit Cage Home Integrated Campaign Society of Community Orgaization Housing Publicis Hong Kong  
Ambient Silver Mobile Goodness Ferrero Kinder Joy Leo Burnett Hong Kong  
Bronze Man in the Cage Society of Community Orgaization Housing Publicis Hong Kong  
Bronze Play Free Mentholatum (Asia Pacific) Ltd. SunPlay Grey Group Hong Kong  
Merit NFC Charity Stickers Unicef Hong Kong Unicef Hong Kong Cheil Hong Kong  
Field Marketing Gold Mobile Goodness Ferrero Kinder Joy Leo Burnett Hong Kong  
Merit NFC Charity Stickers Unicef Hong Kong Unicef Hong Kong Cheil Hong Kong  
Merit ‘Dual-Shot’ Photo Booth Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong  
Merit Night Side of McDonald’s McDonald’s Restaurant (Hong Kong) Ltd McDonald’s Dinner Theme Store DDB Group Hong Kong  
Merit Play Free Mentholatum (Asia Pacific) Ltd. SunPlay Grey Group Hong Kong  
Merit The Magic of Sticky Advertising 3M Hong Kong Ltd. 3M Scotch Super Glue Grey Group Hong Kong  
Merit Golden 4-Hours PuraPharm International (H.K.) Ltd Nong’s JWT Hong Kong Havas Media
Point of Sale Merit Virtual ‘Pop-up Store’ Posters Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong  
Merit NFC Charity Stickers Unicef Hong Kong Unicef Hong Kong Cheil Hong Kong  

Design

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Publications Merit Shangri-la Hotel Image Book Series Shangri-la International Hotel Management Ltd Shangri-la Hotels & Resorts Ogilvy & Mather Group HK  
Merit Napkin 7-Eleven Hong Kong Food Promotion Leo Burnett Hong Kong  
Environmental and space design Silver Play Free Mentholatum (Asia Pacific) Ltd. SunPlay Grey Group Hong Kong  
Merit Night Side of McDonald’s McDonald’s Restaurant (Hong Kong) Ltd McDonald’s Dinner Theme Store DDB Group Hong Kong  

Film

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Film Single – Beverages, Food, Snacks, Confectionery Bronze Court Hong Kong Yakult Co Ltd Yakult LT Dentsu Hong Kong Ltd Media Palette
Film Single – Fashion & Apparel Merit The Pianist Tse Sui Luen Jewellery Tse Sui Luen Jewellery DDB Group Hong Kong  
Merit 100 Years of Love City Chain Company Limited Solvil et Titus McCann Worldgroup Hong Kong  
Film Single –  Household products Bronze The Perfect Man SCA Tissue Hong Kong Limited Tempo Toilet Paper Publicis Hong Kong  
Film Single –  Non -TV Broadcast Film / Other Screens Merit 100 Tofu Recipes Wanted Nestle Hong Kong Limited Pak Fook McCann Worldgroup Hong Kong Zenith Optimedia
Film Campaign –  Telecommunications & Media Merit one2free PLAYGROUND CSL Limited one2free TBWA\Hong Kong OMD

Radio

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Radio Single Merit AIA Spring Income Plan Campaign AIA Hong Kong AIA Hong Kong TBWA\Hong Kong  
Merit Couple 3M Hong Kong Ltd. 3M Ultrathon Grey Group Hong Kong  
Merit Sunscreen – Encounter Good-life Consumer Products Ltd. Cancer Council Australia JWT Hong Kong  
Merit Sunscreen – Alumni Good-life Consumer Products Ltd. Cancer Council Australia JWT Hong Kong  
Radio Campaign Merit Sunscreen Campaign Good-life Consumer Products Ltd. Cancer Council Australia JWT Hong Kong  

Crafts

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Chinese Copy Best Work Napkin 7-Eleven Hong Kong Food Promotion Leo Burnett Hong Kong  
Merit My World BOCG Life BOCG Life MRPAUL & PARTNERS GroupM
English Copy Best Work Fish Koon Chun Hing Kee Soy & Sauce Factory Ltd Chili Sauce Leo Burnett Hong Kong  
Merit Lamb Koon Chun Hing Kee Soy & Sauce Factory Ltd Chili Sauce Leo Burnett Hong Kong  
Merit Chicken Koon Chun Hing Kee Soy & Sauce Factory Ltd Chili Sauce Leo Burnett Hong Kong  
Design/ Art Direction Best Work Cage Home Poster- 3 of 3 Society of Community Orgaization Housing Publicis Hong Kong  
Merit Bees Westone (Thinking Group Limited) Earphones DDB Group Hong Kong  
Merit The Pencil – Architecture Staedtler Sketching Pencil Leo Burnett Hong Kong  
Merit Monster in His Mouth Watson’s The Chemist Mouthwash DDB Group Hong Kong  
Merit Devil Casablanca i-Pillow Leo Burnett Hong Kong  
Merit Cage Home Poster- 2 of 3 Society of Community Orgaization Housing Publicis Hong Kong  
Merit Cage Home Poster- 1 of 3 Society of Community Orgaization Housing Publicis Hong Kong  
Illustration Best Work The Dark Side Campaign Samsonite Asia Limited Samsonite JWT Hong Kong  
Merit Bees Westone (Thinking Group Limited) Earphones DDB Group Hong Kong  
Merit Lamb Koon Chun Hing Kee Soy & Sauce Factory Ltd Chili Sauce Leo Burnett Hong Kong  
Merit Monster in Her Mouth Watson’s The Chemist Mouthwash DDB Group Hong Kong  
Merit Monster in His Mouth Watson’s The Chemist Mouthwash DDB Group Hong Kong  
Merit Monster in Your Mouth Watson’s The Chemist Mouthwash DDB Group Hong Kong  
Merit Chicken Koon Chun Hing Kee Soy & Sauce Factory Ltd Chili Sauce Leo Burnett Hong Kong  
Merit Fish Koon Chun Hing Kee Soy & Sauce Factory Ltd Chili Sauce Leo Burnett Hong Kong  
Merit Devil Casablanca i-Pillow Leo Burnett Hong Kong  
Photography Best Work Cage Home Poster- 3 of 3 Society of Community Orgaization Housing Publicis Hong Kong  
Merit Cage Home Poster- 2 of 3 Society of Community Orgaization Housing Publicis Hong Kong  
Merit Cage Home Poster- 1 of 3 Society of Community Orgaization Housing Publicis Hong Kong  
Direction Best Work Time Lapse Coca-Cola China Limited European Georgia Coffee McCann Worldgroup Hong Kong UM
Editing Merit Lighter, Stronger Canon Hong Kong Canon EOS 6D Touches Ltd  
Merit The Pianist Tse Sui Luen Jewellery Tse Sui Luen Jewellery DDB Group Hong Kong  

Media

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Media Single – Best use of Screens Silver Coca-Cola iOpener Coca-Cola China Limited Coca-Cola McCann Worldgroup Hong Kong UM
Merit Golden 4-Hours PuraPharm International (H.K.) Ltd Nong’s JWT Hong Kong Havas Media
Media Single – Best use of Outdoor Silver NFC Charity Stickers Unicef Hong Kong Unicef Hong Kong Cheil Hong Kong  
Bronze Disney’s Haunted Halloween – Choose Your Dark Side Hong Kong Disneyland Resort Hong Kong Disneyland Mindshare Hong Kong Ltd In-house – Hong Kong Disneyland Resort
Media Single –  Best use of Digital Media Gold Photo Kidictionary Canon Hong Kong Co Ltd Canon IXUS Draftfcb Hong Kong Ltd Mindshare Hong Kong Limited
Silver Two Thoughts One Goal Wyeth Nutrition Wyeth Materna OMD Hong Kong Wunderman | AGENDA (Hong Kong) Limited
Bronze Virtual Photo Tour Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong Starcom MediaVest Group
Merit M vs W NIKE HONG KONG LTD. NIKE HONG KONG LTD. Wunderman | AGENDA (Hong Kong) Limited  
Media Single –  Best use of Other Digital Platform (Including Mobile) Gold NFC Charity Stickers Unicef Hong Kong Unicef Hong Kong Cheil Hong Kong  
Bronze MEmoji Staedtler Coloured Pencils Leo Burnett Hong Kong  
Bronze Shop Elsewhere shopelsewhere.hk Geometry Global Ogilvy & Mather Group, Hong Kong  
Bronze Coca-Cola iOpener Coca-Cola China Limited Coca-Cola McCann Worldgroup Hong Kong UM
Merit Occupy Hong Kong 5 x 5 The Leftovers The Leftovers Grey Group Hong Kong  
Media Single –  Best use of Branded Content, Product Placement, Experiential, Sponsorship, Stunts and Events Gold Mobile Goodness Ferrero Kinder Joy Leo Burnett Hong Kong  
Bronze Virtual Photo Tour Samsung Electronics Hong Kong Samsung Electronics Hong Kong Cheil Hong Kong Starcom MediaVest Group
Bronze Photo Kidictionary Canon Hong Kong Co Ltd Canon IXUS Draftfcb Hong Kong Ltd Mindshare Hong Kong Limited
Bronze Night Side of McDonald’s McDonald’s Restaurant (Hong Kong) Ltd McDonald’s Dinner Theme Store DDB Group Hong Kong  
Media Single –  Best use of Ambient Silver Night Side of McDonald’s McDonald’s Restaurant (Hong Kong) Ltd McDonald’s Dinner Theme Store DDB Group Hong Kong  
Merit Play Free Mentholatum (Asia Pacific) Ltd. SunPlay Grey Group Hong Kong  
Media Single –  Best use of Social Media Bronze M vs W NIKE HONG KONG LTD. NIKE HONG KONG LTD. Wunderman | AGENDA (Hong Kong) Limited  
Merit one2free GAME ON CSL Limited one2free TBWA\ Hong Kong OMD
Merit Photo Kidictionary Canon Hong Kong Co Ltd Canon IXUS Draftfcb Hong Kong Ltd Mindshare Hong Kong Limited
Merit Two Thoughts One Goal Wyeth (Hong Kong) Holding Company Limited Wyeth Materna Wunderman | AGENDA (Hong Kong) Limited OMD HK
Merit Calbee CB6 Calbee Potato Chip Leo Burnett Hong Kong  
Media Campaign –  Best use of Print Bronze Unlock the Mystery of Mystic Point Hong Kong Disneyland Resort Hong Kong Disneyland Mindshare Hong Kong Ltd In-house – Hong Kong Disneyland Resort
Media Campaign – Best use of Outdoor Bronze Confessions Brought to Light Green Sense Green Sense Grey Group Hong Kong  
Media Campaign – Best use of Digital Media Bronze Two Thoughts One Goal Wyeth Nutrition Wyeth Materna OMD Hong Kong Wunderman | AGENDA (Hong Kong) Limited
Merit One Movie One Second Mei Ah Entertainment Group Ltd. Mei Ah Entertainment Group Ltd. McCann Worldgroup Hong Kong  
Media Campaign – Best use of Other Digital Platform (Including Mobile) Merit See the World At Home Wyeth Nutrition Wyeth Gold OMD Hong Kong TBWA Hong Kong
Merit Disney’s Haunted Halloween – Choose Your Dark Side Hong Kong Disneyland Resort Hong Kong Disneyland Mindshare Hong Kong Ltd In-House – Hong Kong Disneyland Resort
Media Campaign – Best use of Branded Content, Product Placement, Experiential, Sponsorship, Stunts and Events Merit Time Journey Shiseido Hong Kong Limited Shiseido Maxus Hong Kong Maxus Hong Kong
Media Campaign – Best use of Ambient Merit What’s simple now won’t be simple when you retire Manulife (International) Limited Manulife Retirement Planning DDB Group Hong Kong PHD
Media Campaign – Best use of Social Media Silver 100 Tofu Recipes Wanted Nestle Hong Kong Limited Pak Fook McCann Worldgroup Hong Kong Zenith Optimedia
Bronze Two Thoughts One Goal Wyeth Nutrition Wyeth Materna OMD Hong Kong Wunderman | AGENDA (Hong Kong) Limited
Media Campaign – Best Small Budget Campaign (up to HK $0.5 M) Silver Old Parts for New Orbis HK Orbis Ogilvy & Mather Group, HK  
Bronze Confessions Brought to Light Green Sense Green Sense Grey Group Hong Kong  
Merit Vote Ruby World Wide Fund for Nature, Hong Kong Chinese White Dolphin Ogilvy & Mather Group HK  
Media Campaign – Best Integrated Media Campaign Silver Unlock the Mystery of Mystic Point Hong Kong Disneyland Resort Hong Kong Disneyland Mindshare Hong Kong Ltd In-house – Hong Kong Disneyland Resort
Merit Photo Kidictionary Canon Hong Kong Co Ltd Canon IXUS Draftfcb Hong Kong Ltd Mindshare Hong Kong Limited
Merit Disney’s Haunted Halloween – Choose Your Dark Side Hong Kong Disneyland Resort Hong Kong Disneyland Mindshare Hong Kong Ltd In-house – Hong Kong Disneyland Resort

Integrated

Category Medal Entry Title Advertiser Brand Agency Partner Agency
Best Integrated Campaign Bronze What’s simple now won’t be simple when you retire Manulife (International) Limited Manulife Retirement Planning DDB Group Hong Kong PHD
Merit ”Real Life Never Stops” Regional Brand Campaign AIA International Limited AIA Group TBWA\Hong Kong IPG Mediabrands (HK) Limited
Merit Cage Home Integrated Campaign Society of Community Orgaization Housing Publicis Hong Kong  
Merit NFC Charity Stickers Unicef Hong Kong Unicef Hong Kong Cheil Hong Kong  
Merit Value Campaign McDonald’s Restaurant (Hong Kong) Ltd McDonald’s Value Campaign DDB Group Hong Kong OMD
Merit Disney’s Haunted Halloween – Choose Your Dark Side Hong Kong Disneyland Resort Hong Kong Disneyland Mindshare Hong Kong Ltd In-house – Hong Kong Disneyland Resort

Client Award

Ferrero Asia Ltd.