HK4As AdWeek 2017

Curious about the advertising Industry?
Want to learn more about the trend and insight from advertising professionals?
Here’s your chance and join us at the HK4As AdWeek!


Are you curious on how advertising agencies work? Do you want to get the firsthand knowledge of advertising industry by visiting agencies? Here comes the valuable opportunity!

HK4As is going to organize an Open Day with various famous advertising agencies. Leading you to explore the working spaces, the advertising professionals will get you a whole new picture in the industry! This year, we have invited 9 advertising agencies to work with us on 13 October 2017.

Please refer to the details in the following:

13 October 2017

1 BBDO Hong Kong
2 DDB Worldwide
3 Grey Group
4 Havas Hong Kong
5 Leo Burnett
6 McCann & Spencer
8  PHD
9  X Social


All students are welcome to join! Please approach your responsible teacher before 27 September to make register!

* Final Year students are prioritized.

University Showcase

Date: 6 October 2017
Time: 11:00 am - 4:30 pm
Venue: The Hong Kong Polytechnic University


Media & Digital advertising professionals will give seminars with topics following the trends and share their insights in the advertising industry.

Media Seminar:
11:00 am - 11:45 am, Room FJ 304
"Everyone in the advertising industry needs to be a Media Expert"
Speaker: Anthony Lau, Strategy Director, OMD &
Mark Goh, Senior Content Innovation Director, OMD

Digital Seminar:
11:45 am - 12:30 pm, Room FJ 304
"2020 Vision"
Speaker: Leo Tsui, Head of Tribal, DDB Worldwide

Students' Award Briefing

HK4As Creative Committee Member, Mr. Sammy Lau will help participants to gain a better understanding of the HK4As annual Students’ Award Competition.

2017 Students' Award Theme: Moderate Use of Mobile Phone
Section I: 1 pm
Section II: 1:40 pm
Venue: Room Y304

Students' Award 2017

Creative Sharing sponsored by CreateHK

Time: 2:30 pm - 4:30 pm
Venue: Classroom Y304, The Hong Kong Polytechnic University

Three of HK4As Kam Fan Awards & the three Young Kam Fan (Formally Young Creative Competition) winning teams who were sponsored by Create Hong Kong (CreateHK) of the Government of the Hong Kong Special Administrative Region to participate in international awards will share their creative ideas and exciting experiences.

The teams are from agencies:
- BBDO Hong Kong
- Ogilvy & Mather Hong Kong
- OMD & Omnicom Media Group
- Cheil Hong Kong
- Grey Group

 Young Lotus 2017
2016 HK4As Young Kam Fan Awards Winner
Agency: BBDO Hong Kong
Speakers: Naomi Lam & Nikki Louise Palomaria
Young Lions 2017
2016 HK4As Young Kam Fan Awards Winner
Agency:  Ogilvy & Mather Hong Kong
Speakers: Kenie Kwok & Elaine Li


 Young Spikes 2017
2016 HK4As Young Kam Fan Awards Winner
Agency: OMD & Omnicom Media Group
Speakers: Yoyo Yiu & Kenneth Chan
Promo & Activation Kam Fan
Agency:  Cheil Hong Kong
Speakers: Lili Jiang


 ADFEST 2017
Integrated Kam Fan
Film Category Highest Ranking (Silver)
Agency: Ogilvy & Mather Hong Kong
Speakers: John Koay & Richard Sorensen
Outdoors Category Highest Ranking (Gold)
Media Category Highest Ranking (Gold)
Agency:  Grey Group
Speakers: Almon Lam & Chris Yung

Sponsored by CreateHK   

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

* Free admission. Limited seats available on a first-come- first-served basis. Participants are recommended to arrive at least 15 minutes before.
For Students’ Award Briefing, when the quota for the session 1 is full, participants will have to wait for the session 2.

2011 Creative Sharing Photo

2012 Creative Sharing Photo

2013 Advertising Showcase Photos

2014 Advertising Showcase Photos

2015 Creative Sharing

2016 Advertising Showcase Photos

2017 University Showcase Photos